I’ve been tied up with being out of town the last couple of weeks, so here’s a couple of beer news highlights from the area featuring Stagnaro, Blank Slate and Triple Digit.
Stagnaro Does It Half Right:
If you were a local beer nut, you have every reason to be excited, about the planned “series of events, interviews and tastings”, but here’s where Stagnaro got it wrong. Down to the day that the rollout was to take place, there were no event listings on Stagnaro’s website. Facebook? Yes, but shouldn’t your company website be the major source of news?
This is what I sometimes call “getting it right and getting it wrong”. Companies will occasionally focus on the big national picture without taking care of things locally – I saw it all the time in the cycling industry – a big trade show rollout of a new product, plenty of hype, but when I go home to write about this cool new thing, there’s nothing on their website to link to. It’s as simple as this don’t create excitement and traffic if you’re not ready for customers to beat a path to your door.
As it goes, I didn’t make to any local outlets for the rollout. I was in Akron on business. There were some events taking place up around Cleveland, but after a long day in the office I didn’t want to make the drive.
Speaking of Akron, it needs to be on your beer tour list. Plenty of good stuff happening up there. Separate post on that coming soon.
More Good News, Growth for Blank Slate
First up for Blank Slate is that they have picked a distributor. Owner Scott announced just last week that he decided to go with Stagnaro for distribution around the area. It seems like a good fit. They seem to have knowledge of craft beer as well as good reach around the greater Cincinnati area. Since Scott has been self-distributing since he opened, hopefully this will take some of that work off of his back so he can focus more time on developing his beers. I know that both companies are located close to Lunken Airport so that may help matters as well.
Blank Slate also got to be part of a tap takeover at Arthur’s Cafe in Hyde Park. In what I hope is a growing trend, Arthur’s is going to have all local beers on tap. There’s plenty of good breweries in town now, and enough varieties rolling out to keep things interesting for fickle customers. Will Arthur’s possibly lose some customers that will be upset about not being able to get Bud Light on tap? Maybe so, but I’ve never been there before, and I’m sure to make a trip there now.
Triple Digit’s Chickow To Make Return
Triple Digit’s Chickow! was a big hit and the Craft Beer Oktoberfest, so they decided to brew another batch. They’ve split the wort between their 7 barrel fermenter and a bourbon barrel, so it’ll be interesting to compare and contrast when it becomes available. It’s supposed to be ready in a couple of weeks.