Oskar Blues Brewery launches Mama’s Little Yella Pils in 19.2 oz cans

mamas-little-yellaOskar Blues Brewery, recently named “Craft Brewer of the Year” by Beverage World Magazine, continues to push the boundaries of craft beer in a can by releasing Mama’s Little Yella Pils (GABF Silver Medal Winner – 2011 Bohemian Pilsener Category) in the 19.2oz single serve royal pint can.  The new CAN will roll out at Oskar Blues events during the Craft Brewers Conference in Washington, DC, March 26-30, before heading out to beer lovers throughout the brewery’s 31-state distribution area in April.

Mama’s Little Yella Pils is Oskar Blues’ second offering in the single-serve can following the unveiling of Dale’s Pale Ale as the first American beer in that package during the 2012 Great American Beer Festival. Click HERE for details of that launch.  The innovative stovepipe-sized Dale’s Pale Ale has experienced sales success at convenience stops such as QuikTrip in Arizona and Shell GoCo in Ohio while also being a natural fit in iconic music venues like Red Rocks Amphitheater and Denver’s historic Fillmore Auditorium, as well as with spring training baseball venues in Arizona.

“We’re in it to continue breaking boundaries of the craft-can package, taking it to places it hasn’t been before. Concert venues, sports stadiums and the outdoors are where we kicked this whole thing off in 2002, so the single serve stovepipe is a natural fit.” said Dale Katechis, founder of Oskar Blues.

Ball Corporation is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. Oskar Blues remains the only brewer (craft or otherwise) in North America who uses the unique 19.2 ounce single-serve can.

Oskar Blues posts 42% growth in first two months of 2013

Colorado-based Oskar Blues Brewery continues to build on its 52% growth in 2012 by posting 42% YTD increase through February 2013 and launching the state of Michigan in the first week of March.  Michigan, known as a hop-savvy state, fits Oskar Blues’ hop-centric approach well represented by Dale’s Pale Ale, Deviant IPA, G’Knight Imperial Red IPA and the recently release seasonal (March to May) GUBNA Imperial IPA.  The original craft brewery in-a-can is poised to reach 125,000 cases this year in Michigan and continue to open additional markets throughout 2013.

“Michigan has a great beer scene fueled by quality breweries; we’re excited to be a adding our voluminous, three-dimensional craft beers-in-a-can to the Michigan mix.” said Oskar Blues’ Regional Sales Manager Nick Lensing.

Last year, Oskar Blues expanded distribution to new markets for the first time in four years.  The markets: Chicago, Ohio, Northern Kentucky and founder Dale Katechis’ home state of Alabama each established the largest craft beer launch in their territories history topped by 14,000+ case equivalents during the first week in Ohio.

Oskar Blues’ continued growth is a result of a new Brevard, NC brewery and taproom that began providing fresh and local beer to Oskar Blues East Coast markets in January.  The Brevard, NC can is pictured to the left.  In addition to the Brevard, NC location the brewery invested $3.5 million in improvements to its Longmont, CO facility in 2012.  Oskar Blues has grown to become the largest American craft brewery to package beer exclusively in cans, producing 85,750 barrels of beer in 2012, and is on pace for 128,000 barrels in 2013.

Watch Oskar Blues Brewery’s new video HERE via YouTube.

Beer News – March 8, 2013

Anchor Brewing makes major investment in new brewery

San Francisco’s Anchor Brewing will be investing $80 million dollars in their new Pier 48 brewery. The new facility will be right next to AT&T Park and will be a key part of the district.

pier-48-exterior-600

Anchor will continue to operate its facility in Potrero Hill, but will greatly expand its operations with the development of the Pier 48 facility. The two facilities will allow the company to quadruple its annual production capacity from 180,000 barrels to 680,000 barrels.

“Anchor Steam® Beer is a San Francisco original since 1896 and Anchor Brewing has already called six San Francisco locations home during its rich history,” said Keith Greggor, Co-owner and CEO of Anchor Brewers & Distillers. “It is believed that “Anchor” was chosen as the brewery name for its indirect, but powerful allusion to the booming Port of San Francisco. We’re excited to bring Anchor to our first waterfront home at Pier 48.”

Pier 48, the southern-most structure of the Port’s Embarcadero Historic District, will be fully rehabilitated and re-established as an industrial hub of the central waterfront. The new Anchor facility will feature production facilities for brewing, distilling, packaging, storing, and shipping; a restaurant, museum and educational facility in the headhouse of Pier 48; and a restored walkway around the entire pier apron that will connect pedestrians to the Portwalk and allow views into the Anchor brewhouse.

In addition to Anchor Brewing’s new facility, the Mission Rock Project will include more than eight acres of parks and open space, 650-1,500 residential units, 1-1.7 million square feet office space, parking structure to serve ballpark and Mission Rock patrons, and up to 250,000 square feet of retail, restaurants, and public amenities. In total, Mission Rock is expected to create 4,800 construction jobs and 6,400 permanent jobs.

New Belgium Asheville expecting up to 400,000 barrels out of Asheville

From the Asheville Citizen-Times:

In its first year, New Belgium will make 50,000-75,000 barrels of beer for sale in the eastern U.S. out of it’s new Asheville brewery, but the facility is expected to have a 400,000-barrel capacity when it is fully operational. Highland Brewing, now the city’s biggest brewery, makes about 30,000 barrels annually.

The brewery will initially employ about 50 workers, with an average salary of $50,000. But the work staff will quickly grow to about 100. In its first years, the brewery will operate a single 8-10 hour shift, but by 2018 or 2020, it will be a round-the-clock operation.

The New Belgium site will include a “liquid center” tasting room that could pull 100,000 tourists a year. But it will not have a restaurant or music hall. Food trucks might operate on the site, spokesman Bryan Simpson said.

Angry Orchard moves to #1 cider spot

Samuel Adams’ cider brand Angry Orchard has cruised past their competitors to become America’s #1 brand of cider. Angry Orchard has been in business for less than a year, but the marketing and distribution muscle of Samuel Adams has most certainly been a part of their success, enabling them to quickly eclipse established, though smaller, brands such as Hornsby’s.

According to SymphonyIRI Group, hard cider sales at supermarkets and other stores hit about $90 million for the 12 months ending Oct. 30. That’s up more than 65% from a year earlier and outpaces the 5.6% growth of wine and the 13% growth of the craft beer segment in 2011, as well the 1.7% growth overall beer sales in 2012.

Cider has nowhere to go but up. In parts of the U.K., cider accounts for almost 20% of the beer market, whereas in the U.S. it’s only about 0.4%.

New Belgium’s Clips Beer and Film Tour Announces 2013 Schedule

New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, is once again taking its beer-toting, film-travelling, nonprofit-benefitting show on the road and they just may be coming to a city near you! Clips is a national beer and film festival where guests can try beers from New Belgium’s Lips of Faith series, along with some popular classics, and screen short films made by New Belgium fans. While you sit under the stars and sip beers, the proceeds benefit a local nonprofit that is working to improve the community at each stop. This year marks the fourth season for Clips, which has raised more than $200,000 for nonprofits nationwide.For 2013, five new cities are joining the tour: Grand Rapids, MI; Colorado Springs, CO; Charlottesville, VA; Milwaukee, WI; and Austin, TX. To see highlights from films featured in last year’s tour and to get more details on each of the city stops this year, visit www.newbelgiumclips.com.

“We are traveling to and working with great cities. We have booked stellar venues and we get to work with inspiring philanthropic partners who are doing great things. The film submissions we’ve already seen have us excited to get back out on the road for another season,” said Christie Catania, Clips Manager-at-Large. “Mark the date of your local show on your calendar, and if you’re a filmmaker, it’s not too late to submit your film!”

The beer and film festival’s 2013 schedule is as follows: 

Bloomington, IN
Friday, May 31

Kansas City, MO
Thursday, June 6

Des Moines, IA
Friday, June 14

Madison, WI
Thursday, June 20

Grand Rapids, MI
Friday, June 21

Flagstaff, AZ
Thursday, June 27

Boulder, CO
Friday, June 28

Santa Cruz, CA
Friday, July 19

Missoula, MT
Friday, July 19

Seattle, WA
Friday, July 26

Davis, CA
Friday, July 26

Portland, OR
Thursday, August 1

Colorado Springs, CO
Thursday, August 1

Milwaukee, WI
Thursday, August 15

Asheville, NC
Friday, September 6

Athens, GA
Friday, September 6

Charlottesville, VA
TBD

Knoxville, TN
Friday, September 13

Austin, TX
Thursday, September 26

Charleston, SC
Thursday, September 26

Charlotte, NC
Friday, October 4

Clips is still accepting submissions through April 15 at www.newbelgiumclips.com. New Belgium selects approximately 20 films each season. All chosen entries for the 2013 season will receive a custom gift from New Belgium and screenings along the entire tour. Approximately 16,400 attendees attended the Clips beer and film festival last year alone.

Submission guidelines include:

  • The film must be no more than five minutes.
  • Filmmakers must be at least 21 years old.
  • The film can cover any subject/genre, but extra points go to films that include: Craft Beer, Advocacy/Activism, Humor, Culture, Adventure, Art, and Fun!
  • Keep it clean.
  • Filmmakers must secure rights for all elements included in the film.
For the latest information on Clips, go to www.newbelgiumclips.com. For more information on New Belgium Brewing, visit www.newbelgium.com.