Beer, Bike and Outdoor Brands Partner for “Rocky Mountain Fix” – Belt Drive Bike Giveaway and Colorado Vacation Contest

REEB, Oskar Blues, Kelty, Kuat and Mountain Flyer get together for a summertime contest that encourages active outdoorsy consumers to get their “Rocky Mountain Fix.”

RMF poster

Rocky Mountain Fix ( offers monthly prizes including belt-drive mountain bikes, camping gear and bike racks from June through August, culminating with the grand prize: a REEB 29er with Gates Carbon Drive, a Tailgater camping setup from Kelty, a top-of-the-line Kuat NV bike rack, a lifetime subscription to Mountain Flyer Magazine, and a trip for two to Colorado for a bike camping weekend hosted by Oskar Blues Brewery.

Can Logo

Sponsored by Kelty, Oskar Blues, Mountain Flyer and Kuat, Rocky Mountain Fix is unique for the way it will be advertised—on the back of several million beer cans from Oskar Blues Brewery, an award-winning Colorado craft brewer. Selected Whole Foods and Kroger’s supermarkets will also promote the contest with in-store beer stacks and displays.

reeb_profile with beer cans

Consumers can enter at The contest promotional video can be seen at