Category Archives: Cycling Advocacy

KEEN and Widmer Brothers launch a limited edition Brew for a Cause

Last week, KEEN Footwear teamed up with Portland-based Widmer Brothers Brewing to launch a limited-edition, small-batch beer to raise awareness and membership for the Portland Bicycle Transportation Alliance.

The Full Fender Brown Ale debuted Tuesday, March 4, at a business-to-business event hosted by KEEN at its Pearl District headquarters. Since 1990, the non-profit BTA has worked to promote bicycling and improve bicycling conditions in Oregon.


To raise awareness and thank businesses who signed up for corporate BTA membership, 300 bottles of Full Fender Brown Ale were distributed at the event. Each bottle includes a special label designed by artist Bill Cass.

“At Widmer Brothers, we’ve built a workplace that supports and celebrates employees who ride to work,” said Rob Widmer, co-founder. “As an avid cyclist, we’re proud to support the Bicycle Transportation Alliance’s efforts to raise awareness and encourage businesses to further embrace Portland’s bike culture with this special beer.”

The event raised more than $6000 and garnered eight new business memberships including:
• Brink Communications
• Columbia Sportswear
• Daniel Fleischer Bike Realtor
• KEEN Footwear
• Pedal PT
• Sugar Wheel Works
• Widmer Brothers

“This simply wouldn’t have been the event it was without the collaborative and community-centered efforts of KEEN and Widmer Brothers,” says BTA Business and Sponsorship Manager Megan Van de Mark. “The idea started with a good beer and turned into a great event!”

Jeff Dill, KEEN’s outdoor business unit director, said, “It’s activities like these that make being part of KEEN and the larger Portland community so much fun and so rewarding. Collaborating with longtime contributors like Widmer Brothers to provide some support to a cause we both care deeply about as companies, Portlanders and cyclists, feels really good.”

“Cascade Cup” Awarded to Hop Grower Van Horn Farms

The Hop Quality Group, a non-profit organization pursuing the mission of promoting open communication between Craft Brewers and hop growers, today announced Van Horn Farms as the winner of the Cascade Cup. The Cascade Cup is awarded each year to the hop grower whose sample of Cascade hops demonstrates excellence in quality to a panel of judges representing the 14 craft brewers involved in the Hop Quality Group.

Cascade Cup

Judging of 14 cuts of dried whole flower Cascade samples was carried out in the research and development department of Sierra Nevada Brewery, who were playing host to the 57th Annual American Hop Convention and Hop Research Council Winter Meeting. The judges, who between them represented nearly two centuries of hop evaluation experience, probed, pressed, rubbed and sniffed the hops for an hour before declaring a winner. Van Horn Farms emerged victorious, with Golden Gate Farms (S.S. Steiner) as 1st Runner-up and Sodbuster Farms as 2nd Runner-up.

The first US-bred hop to be released by the United States Department of Agriculture’s hop breeding program, Cascade was made commercially available in 1971. Within 15 years it became popular within the nascent American craft brewing industry, eventually coming to nearly define the flavor American “microbrewed” beer in the 1990s. The Cascade hop remains a backbone of American craft beer hop character. The aromatics of the Cascade hop can be described as bright, floral and citrusy, with notes of grapefruit and pine needles.

“Van Horn’s Cascades didn’t necessarily have the biggest, boldest aromatics on the table, but instead showed great intensity, finesse and a wonderful balance of the best elements we look for in Cascades. They were really beautiful,” said judge Val Peacock, a renowned hop researcher working with the Hop Quality Group.

Van Horn Farms was started in 1904 by a French Canadian family in Moxee, WA, and remains a family affair that still works some of its original acreage (and much more), growing Palisade®, Chinook, Cascade and Columbus hops.

The Cascade Cup trophy, a giant 14-inch hop cone hand-fashioned in glowing green glass and acrylic, was a delightful surprise to the assembled hop merchants and brewers in the Big Room at Sierra Nevada. “It looks like the top of a building”, said one.

The Hop Quality Group is a non-profit organization formed in 2010. The HQG’s work emphasizes research and development and best practices for hop cultivation and processing. Current members of the Hop Quality group are: Bell’s, Boulevard, Brooklyn, Deschutes, Firestone Walker, Full Sail, New Belgium, New Glarus, Odell, Russian River, Samuel Adams, Sierra Nevada, Schlafly and Stone Brewing Co.

New Belgium’s “The Glass That Gives” Program Raises More than $7,500 for Nonprofits

New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, has wrapped up another joyous season of “The Glass That Gives”. The program, which ran from December 1, 2012 – January 31, 2013, gave people a chance to support nonprofit organizations by purchasing nucleated Belgian globes or sending free online cards. The campaign raised more than $7,500 and delivered 6,407 glassware sets to the doors of ecstatic recipients.

For every two-pack of glassware purchased during “The Glass That Gives”, New Belgium donated $1.00 to one of four beneficiaries, which each purchaser selected. The nonprofit partners who received donations from our generous friends include:

In addition to the flurry of glass giving, more than 1,100 free, custom-made “give cheer + drink beer” cards went out to friends and family. New Belgium also donated $1.00 for each card sent to the nonprofit designated by the card creator.

Although “The Glass that Gives” program has ended, New Belgium glassware, shirts, belt buckles, bike bells and other goods are available year-round at the New Belgium store; visit

New Belgium’s Scavenger Hunt Series Adds a Midwest Stop

skisFt. Collins, Colo. – February 8, 2013 – New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, is bringing back its Scavenger Hunt Series with a Midwest location joining the party. Devil’s Head in Wisconsin is now part of this costume-wearing, chicken-chasing, riddle-reading series. Each scavenger hunt provides a day of downhill like no other, while raising money for local nonprofit organizations at every turn.

“A day on the slopes is always a good day, but add in a costume, some scavenging and a post-hunt party, and it quickly becomes a day you’d be foolish to miss,” says Shawn Hines with New Belgium Brewing.

Groups of one to four people can participate in the hunt. Participants are tasked with searching the mountain for moving and stationary clues that focus on New Belgium beer and culture, sustainability, the host ski resort and the benefiting nonprofit. The answers vary from easy to difficult and the team to answer all the clues first is crowned that mountain’s 2013 winner. It costs $10 per person to enter the scavenger hunt, plus the cost of your lift ticket.

After each scavenger hunt, a post-party celebration will be held with prizes and top honors given out. The celebration will also include the chance to win a pair of Rocky Mountain Underground custom-made Fat Tire skis.

New Belgium created the Scavenger Hunt Series seven years ago. For more information, check out

2013 Scavenger Hunt Series Schedule: 

Devil’s Head Scavenger Hunt – February 9, 2013
Benefitting The Dane County Humane Society

Taos Scavenger Hunt  March 16, 2013
Benefitting The Field Institute of Taos

Eldora Scavenger Hunt – February 23, 2013
Benefitting Leave No Trace

Telluride Scavenger Hunt – March 23, 2013
Nonprofit partner – TBD

Loveland Scavenger Hunt – March 30, 2013
Benefitting The Alliance for Sustainable Colorado

Snoqualmie Scavenger Hunt – March 16, 2013
Benefitting Seattle Surfrider Foundation

Squaw Valley Scavenger Hunt – April 6, 2013
Benefitting The Shane McConkey Foundation

Freestore Foodbank, T.G.I. Fridays team up to fight Cincinnati hunger

The Bistro Group, the nation’s third largest franchisee of T.G.I. Friday’s restaurants, announces their third annual Can For A Fan virtual food drive benefitting 9 regional food banks. T.G.I. Friday’s in the greater Cincinnati, OH area will donate one can of food to the Freestore Foodbank for each new Cincinnati local Facebook fan at

In addition to Facebook, the initiative expands to Pinterest this year. On T.G.I Friday’s Can For A Fan Pinterest board, canforafan, users can like the Freestore Foodbank pinned logo and an additional can of food will be donated.

T.G.I. Friday’s will continue the food drive through December 31st or until 5,000 cans have
been donated. Freestore Foodbank works to end hunger in the Cincinnati community through partnerships, innovative programs and community engagement. T.G.I. Friday’s is hosting this virtual food drive as a fun and easy way for individuals to make an impact in their community.

“We’re thrilled to continue the Can For A Fan campaign for the third consecutive year,” shared Amie Dancu, Director of Marketing, T.G.I. Friday’s franchisee. “The services the community food banks provide in our neighborhoods is crucial, and we look forward to giving our support this holiday season as Part of The Bistro Group family’s continued commitment to the community.”

New Belgium’s ‘The Glass That Gives’ Returns for Holidays

The holiday season is coming up, and offers Belgian glassware and philanthropic giving for the savvy shopper. For the second year in a row, New Belgium Brewing, maker of Fat Tire Amber Ale, is hosting its “Glass That Gives” program, in which the purchase of the brewery’s nucleated Belgian globe glasses benefit nonprofit organizations.Each fanciful two-pack gift box is available for $8.99, with $1.00 from each purchase going to one of four beneficiaries.

The nonprofits that benefit from “The Glass That Gives” program include:

  • People for Bikes (, whose mission is to make bicycling safer, more convenient, and appealing to everyone.
  • Water Keeper Alliance (, whose mission is to provide a way for communities to stand up for their right to clean water and for the wise and equitable use of water resources, both locally and globally.
  • (, which is building a global grassroots movement to solve the climate crisis. Founded in 2008 by a group of college friends and environmental writer and activist Bill McKibben, it has coordinated over 20,000 climate demonstrations in more than 182 countries.
  • National Sustainable Agriculture Coalition (, an alliance of grassroots organizations that advocates for federal policy reform to advance the sustainability of agriculture, food systems, natural resources, and rural communities.

Purchasers can direct their dollar to any of the nonprofits listed above. To up the ante, New Belgium will offer website visitors the opportunity to create and share online holiday greeting cards. Using a mash-up of images, users can custom-design their card and for each card sent, New Belgium will donate $1.00 to the charitable cause of your choice. Cards can be shared via e-mail, Facebook and Twitter. The best of the best will appear in New Belgium’s online gallery alongside interactive short videos and animations.

New Belgium’s globe glasses have set a standard for stylish and functional sipping. Built from stem to lip to enhance the beer tasting experience, the globe shape captures and directs the beer’s aromas toward the nose, while a narrow opening benefits the foam. The logo etching on the bottom of the glass provides nucleation, which is designed to refresh and release flavors and create a continuous stream of bubbles. It’s all balanced atop a sturdy stem to keep hands from warming the beer and allow for unobstructed viewing.

The glassware is available in two sizes: the slightly smaller 12/14 oz. glasses (12 ounces to the line, 14 ounces to the top) and the classic 16/18 oz. globes (16 ounces to the line, 18 ounces to the top).

Join New Belgium’s online holiday festivities at to buy globes and other souvenirs. The glassware is available through December 31.

Panera Breads Pink Ribbon Bagel Campaign in Cincinnati

Panera Bread kicks off the 11th Annual Pink Ribbon Bagel campaign with “Pink Ribbon Bagel Day” on Monday, October 1 to support the American Cancer Society of Southwest Ohio and breast cancer research as part of a month-long campaign. Panera will donate 100 percent of proceeds from its signature Pink Ribbon Bagel sold on Oct. 1 to the American Cancer Society as part of the company’s commitment to the Cincinnati community. For the remainder of October, Panera Bread will donate ten cents of the proceeds from each Pink Ribbon Bagel sold.

Shaped in the form of the iconic pink ribbon, the Pink Ribbon Bagel features cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and is baked fresh each morning by Panera’s bakers at each bakery-cafe. Sue Stees, one of Panera Bread’s first franchisees and a breast cancer survivor, developed the Pink Ribbon Bagel in 2001 as a way to help support breast cancer research. Last year, Panera Bread donated $38,013 to the American Cancer Society of Southwest Ohio. To find participating Panera Bread bakery-cafes in Southwest Ohio, visit

“The Pink Ribbon Bagel has been a customer favorite for over a decade, in part because it’s a tasty way to add flavor to the day and because each bagel sold helps support the fight against an illness that touches so many,” said Craig Flom, President, Breads of the World LLC, franchisee of Panera Bread in Southwest Ohio. “Panera Bread is thrilled to partner with the American Cancer Society of Southwest Ohio to help raise money for such a worthy cause .”

“Pink Ribbon Bagels give hope to those affected by breast cancer,” said Terry Music, Chief Mission Officer, American Cancer Society. “Panera’s commitment not only builds awareness but it supports a real solution with the funds necessary for continued cancer research.”

So, here’s what this is all about

I really, really love to ride bikes.

My love of riding bikes got me into blogging, which got me into building a website about bikes and cycling that more or less became a huge animal that consumed all of my time and kept me from riding my bike. Beyond that, I just want my evenings back to play with the kids and occasionally have a grown up conversation with my wife. It would be nice to not have to turn the computer on every night.

It was time to simplify. I’m turning the reins over to someone else that loves bicycle racing as much as I do and is willing to give Bike World News the love and content that it deserves. I’m confident that she will be a good steward of it and will cover much of the same topics that I did.

So what’s La Phlegm Rouge? It’s… wait for it… a blog about riding bikes. But that’s it. Me. Riding Bikes. With my friends. A little pizza, a little beer, some good times and so on. I don’t care to be looking at Google Analytics every day to monitor my traffic. This site is for me and hopefully for some like minded people.

So, way fewer press releases (unless its something I personally use and find to be very cool). No stage by stage race coverage (though I won’t ignore racing). No ads (more of a visual blog roll).

It just occurred to me that this whole seven year process that brought me here started with a Blogger site called We Love Bikes. Guess what? I still love bikes. I hope you do too. If you do, join me on my journey.

The name? A (hopefully humorous) take on la flamme rouge. French for the red flame and in racing terms, the last kilometer.