Tag Archives: beer

New Belgium Teams up with Old Belgium for 2016 Lips of Faith Offerings

As part of its 25th anniversary celebration New Belgium Brewing is going back to its roots to pair up with four Belgian Breweries for its 2016 Lips of Faith portfolio. Lips of Faith offers quarterly beers that push the envelope on flavor, process and ingredient.

Transatlantique Kriek
This year started with the re-release of Transatlantic Kriek, New Belgium’s longest –running collaboration project since 2003’s version with Frank Boon. Transtalantic Kriek is a tart cherry lambic brewed for the second time with Oude Beersel brewery in Beersel, Belgium. Oude Beersel starts with a true spontaneously fermented cherry kriek and then New Belgium blends that base beer with 25 percent sour Felix from its wood foeders and 25 percent golden lager. The result is a beautifully balanced kriek beer, New Belgium’s first true sour collaboration, with plenty of pucker power, a tart cherry snap and wonderfully dry finish.

Transatlantique Kriek is 8 percent ABV and is available throughout 2016 in 22-oz. bombers and on draft.

Lips_of_Faith_Hof_Ten_Dormaal_4_Pack_Side_Perspective.jpg copyHof ten Dormaal Golden Ale
Hof ten Dormaal debuted this April in 12-oz four-packs, marking a packaging first for Lips of Faith beers, which were formerly found only in bombers and on draft. This beer is a collaboration with the Jannsens family, which runs Hof ten Dormaal in Tildonk, Belgium, pairing Old World ingredients with new world innovation. The Jannsens provided their Belgium yeast strain, giving delicate pear, banana and clove notes to the beer. Spelt, malted sunflower seeds, and wild carrot herbs provide a nutty, bready and grassy wash. Add in Saaz and Mosaic hops and you have spicy, tropical accents and a taste of the Belgian countryside in every sip.

Hof ten Dormaal is 7 percent ABV, 20 IBUs, and is now available in 12-oz four-packs and on draft. To learn more about the collaboration check out Hof ten Doormaal Collaboration, which includes a behind-the-scenes video on making this golden ale.

Lips_of_Faith_De_Koninck_4_Pack_Side_PerspectiveDe Koninck Flowering Citrus Ale
De Koninck Flowering Citrus Ale, a collaboration with Antwerp, Belgium’s historic De Koninck Brewery, will release this summer. This beer will offer a pop of key lime and lemons. The fragrance of hibiscus, rose petals and strawberry-tinged Mistral hops will make it the ideal beer for soaking in summer days.

De Koninck Flowering Citrus Ale is 7.4 percent ABV, 30 IBUs, and will be available in four-packs and on draft June 20, 2016.

LOF_Anne-Francoise_Perspective_MAnne-Françoise Spiced Dark Strong Ale
The final beer in this Belgian-collaboration series is a spiced dark strong ale. Deep into Belgium’s Forêt d’Orval two brave brewmasters—Orval’s first female brewmaster Anne-Françoise Pypaert and New Belgium’s Peter Bouckaert—crafted Spiced Dark Strong Ale. They brought spruce tips and medium-toasted American oak to this brooding chocolaty beer, and then wove deeply herbal French Sprisselspalt and spicy Liberty and Willamette hops into the mix. A dash of grains of paradise offers a beam of citrusy light.

Anne-Françoise Spiced Dark Strong Ale is 9.5 percent ABV, 25 IBUs, and will be available in four-packs and on draft October 3, 2016.

To find any of these beers near you, use the New Belgium Libation Location tool: NewBelgium.com/Beer/Finder or download New Belgium’s Beer Modeapp.

For more information about New Belgium Brewing, visit NewBelgium.com. You can also follow New Belgium on Facebook at Facebook.com/NewBelgium and Twitter @NewBelgium.

New Belgium’s Wintertime Favorites Return

With the first snowfall already arriving for some, it’s starting to feel more and more like winter, which means the return of beloved cold-weather favorites from New Belgium Brewing. Accumulation White IPA and 2° Below Winter Ale can be found on shelves now, with Frambozen arriving November 11. This year marks Frambozen’s twenty-first birthday. Frambozen is one of the few New Belgium special release beers to return every year and Accumulation and 2° Below are joining the ranks as festive favorites.

Accumulation White IPA is all about the hops and the wheat. This beer pours an unfiltered white-gold tone as a snowy head drifts atop. Mosaic and Amarillo hops offer an unmistakable tropical aroma. This white IPA is a counterpunch to the traditional practice of brewing dark beers for winter and offers hops that create a nice, bitter balance against soft peach and citrus flavors. Accumulation drinks like a proper American-style IPA, despite its wheat beer appearance and creamy, refreshing notes. Accumulation is available now through January 2015 and comes in at 6.2 percent ABV and 55 IBUs.

Illustrating New Belgium’s love for Belgium-style brewing, 2° Below Winter Ale brings a bright, warming blast of Sterling and Liberty hops with tawny-roasted malts making it the perfect beer after a long day on the slopes. This beer is dry-hopped during fermentation, creating a rosy, floral nose with a hint of pepper spice and estery undertones. Pushing the beer into a final, nearly freezing state brings out a brilliant clarity in the pour. 2° Below is 6.6 percent ABV and 33 IBUs, and available now through January 2015.

Frambozen_12oz_Bottle

For Frambozen, the brewery’s unique Raspberry Brown Ale, it’s a milestone year as the beer turns 21. Named after the Flemish word for raspberries, Frambozen pops with fresh, tart and fruity complexity, backed by nutty, chocolate and caramel malts. New Belgium takes great care in its raspberry selection for this beer – per tradition, the brewery sends delegates to the Pacific Northwest to select freshly picked berries, which then become pure juice that is used during the fermentation stage. Frambozen is 6.5 percent ABV. It is available from November 11 to January 2015.

To find New Belgium beers near you, use the New Belgium Libation Location tool: http://www.newbelgium.com/beer/locator.aspx. Pricing varies by location. For a look at New Belgium’s year-round portfolio, visit http://www.newbelgium.com/Beer/year-round.aspx.

Brewery Ommegang announces Three-Eyed Raven, fifth installment in Game of Thrones series

On the HBO series Game of Thrones, things are often not what they seem. There may be no better example than the three-eyed raven – which in Bran Stark’s dreams and visions is a bird. But as Bran discovers in the season four finale, the raven is actually a mysterious old man whose body is fused with the roots of a weirwood tree beyond the wall. Just like the mythical creature, the next beer in the Game of Thrones series from Brewery Ommegang is not exactly what it appears to be. Three-Eyed Raven Dark Saison Ale is a saison, but it’s also a dark ale. And it will be available spring 2015 when Game of Thrones returns for its fifth season.

Three-Eyed Raven is the fifth beer in the partnership between HBO and Brewery Ommegang. Like its predecessors, the beer is inspired by themes and plot points from the award-winning HBO series. As season four wound down, the storyline of Bran and the three-eyed raven reached a shocking climax that portends dark and momentous events in store for the people of Westeros. A dark take on the classic saison style seemed most appropriate for the latest beer.

“A dark saison is a style that we’ve been intrigued with for a while now and one that’s open to a broader stylistic interpretation,” said Mike McManus, Brewery Ommegang’s Innovation Manager. “When we zeroed in on Bran’s storyline with HBO, we knew this was the perfect opportunity to brew something with many different characteristics and attributes – a beer that’s not truly one thing or another. It is definitely the most unique beer in the series to date, which is very exciting.”

“Going into season five, Game of Thrones is bigger than ever, and we’ve learned very quickly over the past four beer releases that fans of this show are thirsty for Ommegang’s innovative and carefully conceived brews,” said Josh Goodstadt, Vice President of Global Licensing at HBO. “We’re certain those fans will be just as surprised by the complexity of Three-Eyed Raven as they were by Bran’s discovery at the end of season four.”

Three-Eyed Raven is brewed with a carefully crafted mixture of specialty malts, including malted rye, midnight wheat (provides depth of color but not the roasty flavor of a dark beer), and dark candi sugar. It’s hopped with Hallertau Spalt Select, Tettnang, and Bravo hops, which give the beer a spicy, fruity character. A fair amount of late-addition hops are added for character. Three-Eyed Raven is fermented and bottle-conditioned with Ommegang’s signature house yeast.

Saison qualities dominate Three-Eyed Raven with fruity esters, clean floral hops aromas, a light malt character with just a hint of roast and a pleasant yeastiness in the taste, and a crisp finish with lingering herbal hops and dry rye notes. The label art, which features the three-eyed raven, was created using an actual concept design illustration from the series.

Previous beers in the highly successful collaboration include: Valar Morghulis Dubbel Ale (available now), Fire and Blood Red Ale (spring 2014), Take the Black Stout (fall 2013), and Iron Throne Blonde Ale (spring 2013.) The first three beers in the series completely sold out and Valar Morghulis is well on its way, despite being brewed at nearly 4x the volume of Iron Throne.

Three-Eyed Raven will be available nationally this spring (exact launch date still TBC) in time for the season five premiere of Game of Thrones. The 7.2% ABV ale will be available on draft (sixth-barrels) and in corked bottles (25.4 ounces). The recommended retail price is $9.50 per bottle.

Ten Fidy Imperial Stout now available nationwide

ten-fidyThe 2014 limited release of Oskar Blues Brewery’s award-winning seasonal, Ten FIDY Imperial Stout, hits all 35 states where Oskar Blues is sold in September, inspiring dark beer lovers to go cross-eyed.

This titanic, immensely viscous stout is loaded with inimitable flavors of chocolate-covered caramel and coffee and hides a hefty 65 IBUs underneath its smooth blanket of malt. Ten FIDY (10.5% ABV) is made with enormous amounts of two-row malt, chocolate malt, roasted barley, flaked oats and hops.

The name of this boundary-stretching beer has multiple meanings–it is what you think, and it isn’t–at the same time.

The CANcupiscent seasonal, which has bulldozed beer lovers everywhere, will be available at your favorite watering holes and retailers and restaurants starting in September. Find it if you CAN.

Following the successful release of Oskar Blues spring seasonal, GUBNA, the FIDY will be available until February 2015 (or until it sells out). Need a holiday gift or a special something to take to that holiday party? Robustly-appealing Ten FIDY could be your answer.

Ten FIDY has been showered with accolades that almost stand up to the size of this behemoth-in-a-can, including:

  • “The biggest, baddest, boldest beer in a can” Celebrator Beer News
  • “2008 Beer of the Year” The Denver Post
  • “100 Rating” Ratebeer.com
  • “A-Rating” Beeradvocate.com
  • Gold Medal – 2010 and 2012 World Beer Championships
  • “Top 51 Beers” 2011 Beer Magazine

Ten FIDY is an unyielding, pertinacious beer that requires monster strength to make. This brew is constructed with colossal amounts of two-row malt, chocolate malt, roasted barley, flaked oats and hops. Ten FIDY’s nearly 5000-pound grain bill is just short of 50 percent specialty malts, which are packaged in 55-pound bags and loaded into the mills by hand. The tremendous bags of oats are poured directly into the mash tuns. The oats and rice hulls must be lugged up 20-odd stairs to the top of the brew decks.

Like all of Oskar Blues’ beers, Ten FIDY is brewed at both their ColoRADo and North Carolina breweries and shipped fresh to nearby states. Don’t worry, though, this stout cellars well–recent release parties at both brewery tap rooms offered up 2012, 2013 and 2014 FIDY vintages to clamoring stout enthusiasts.

“Brewing Ten FIDY is unlike any of the other beers we make. We have to mash-in two batches just to get one kettle filled because we only take the most concentrated wort from each mash. It’s a labor intensive process, but this is part of how we make Ten FIDY so unique, rich, and complex,” says Oskar Blues NC Brewery Manager Noah Tuttle.

Ten FIDY is packaged in 12-ounce CANS and sold in 4-pack carriers, as well as on draft at craft beer retailers, growler fill shops, restaurant, bars and more.

New Belgium’s Tour de Fall is Tour de Fat in a bottle

New Belgium Brewing’s new fall seasonal, Tour de Fall,  celebrates Tour de Fat, the brewery’s traveling festival of bikes, beer and bemusement. As the ten-city tour begins the second half of the 2014 schedule this American-style Pale Ale will also hit the road and be available in New Belgium markets across the country through October. At six percent ABV and 38 IBUs, this beer is a go-to for the fall. Pale malt, chocolate rye and caramel add a slight bitter-sweet flavor and a red hue to the pour. Hops dominate its aroma with pine, floral, tangerine, lemon rind and tropical fruit notes.

“This well-balanced, crisp beer is perfect for fall,” said New Belgium Assistant Brewmaster, Grady Hull. “It’s not spiced like a lot of other fall beers, instead, Tour de Fall is dry-hopped with two different hop varieties, making it refreshing, light and easy to drink.”

Tour de Fall is available in 12 oz. bottles and on draft. Pricing varies by location.

In addition to Tour de Fall, this fall New Belgium brings back Saison Harvest Ale in the new Fall Folly Packs. In the Can Folly Packs1554 Black Lager, is joining the mix – its can debut. Last year’s Pumpkick Pumpkin Ale will also be available in limited release.

harvestsaison_l
 
To find New Belgium beers near you, use the New Belgium Libation Location tool: http://www.newbelgium.com/beer/locator.aspx.
 
For more information about New Belgium Brewing, visit www.newbelgium.com. You can also follow New Belgium on Facebook athttp://www.facebook.com/newbelgium.com and Twitter @NewBelgium.

Oskar Blues CAN’d Aid Foundation launches recycling program

Craft-CAN beer pioneer Oskar Blues knows a little something about aluminum, so it makes sense that the brewery’s non-profit, The CAN’d Aid Foundation, is launching a national aluminum recycling program.

With generous grants from long-time partners, The Ball and Alcoa Foundations, CAN’d Aid’s first national initiative will kick off this summer and concentrate on CAN recycling education and activation.

CAN’d Aid will offer funky and unique programs, focused on keeping aluminum in the recycling stream. “Grassroots Recycling Grants,” funded by Ball and Alcoa, are now available for communities, organizations and individuals interested in starting sustainable recycling programs. CAN’d Aid will provide seed money and equipment to kick off initiatives to those who apply and outline a plan for awesome results (www.foundation.oskarblues.com/funding-areas/loveyermama).

Novelis, the world’s largest aluminum recycler, and ColoRADo-based ZeroHero will work directly with successful grant applicants to provide education, training, on-site support and reporting. ZeroHero’s unique recycling stations effectively corral all recyclable and compostable materials and have helped countless organizations make the move toward less waste.

The goal of the grants is to empower motivated and passionate individuals to make a difference in their communities through recycling. The educational components of the program focus on the benefits of “infinitely recyclable” aluminum and include online webinar training and event coaching from ZeroHero.

Among the first to be awarded a recycling grant was Eau Claire County Recycling, which oversees recycling and waste removal for the entire county of Eau Claire, Wisconsin (population 100,000). The organization was awarded 10 recycling stations plus cash to implement recycling programs at their annual summer “Taste of the Valley” culinary arts festival and weekly concert series.

“CAN’d Aid provided us with the tools, education and training to implement this program, and we’re able to effect real change and produce measureable results around recycling. We are grateful to the foundation and ZeroHero, and look forward to seeing how many pounds of recyclable materials we collect this summer as a result,” said Amanda Haffele, Director of Eau Claire County Recycling.

Western North Carolina Alliance, an environmental advocacy group based in Asheville, NC, also has been awarded a recycling grant. WNCA will provide on-site recycling support at the Oskar Blues Burning CAN Beer Festival on July 5, and afterwards will place the recycling stations into permanent use throughout Western North Carolina.

Since announcing the program, CAN’d Aid has awarded $12,000 in cash and 18 reusable recycling stations have been granted to four nonprofits across the country. Funds and equipment are still available and the foundation’s goal is to award at least a dozen more applicants this summer and fall and continue the program in 2015.

In addition to recycling grants, consumers will have the opportunity to participate in the #ShowUsYurCans social media campaign by posting photos and stories of how they’re making a difference through recycling all summer long. As part of the Oskar Blues Ordeal, CAN’d Aid has set a goal to recycle one million cans by the end of the year.

For the past two years, Oskar Blues has offered the Oskar Blues Ordeal bus tours for a backstage view into all Oskar Blues ColoRADo locations, including the brewery, farm, restaurants and REEB Cycles during the Great American Beer Festival in the fall. Check out a chance to win a trip to the 2014 Oskar Blues Ordeal (ColoRADo) by signing up & recycling at http://www.obordeal.com/.

Look for details about incentives and prizes associated with #ShowUsYurCans in Draft Magazine and enter to win at obordeal.com.

Want to get involved? Apply for a Grassroots Recycling Grant (www.foundation.oskarblues.com/funding-areas/loveyermama), help make a difference, and #ShowUsYurCans!

Oskar Blues REEB Ranch Launches World-Class Beer and Bike Destination in Western North Carolina

Oskar Blues 1Oskar Blues Brewery‘s new 145-acre farm will serve Western North Carolina as an epic beer and bike-fueled destination. Located about 8 miles from the Brevard-based Oskar Blues brewery, which opened in December 2012, the former Shoal Falls Farm soon will be a haven for mountain bikers, a place to grow hops, pasture land for spent grain-fed cows, and a music & event space, all against the beautiful backdrop of Dupont State Forest.

The Oskar Blues REEB Ranch will be home to The Bike Farm (http://www.bikefarmpisgah.com), an established bike guide and concierge service, owned by Cashion Smith and Eva Surls. The REEB Ranch/Bike Farm team envisions creating a world-class biking destination for the whole family at the site, which will offer a bike park and direct trail access to Dupont’s miles of single track.

Cycling has always been a huge part of Oskar Blues’ culture and was a huge reason that soul-founder Dale Katechis chose Western North Carolina as the home for a second brewery. “Western North Carolina rings true with the same eclectic mountain energy that inspired Oskar Blues to put Dale’s Pale Ale in a can,” Katechis says.

The name REEB Ranch pays homage to REEB Cycles (http://www.reebcycles.com), Oskar Blues hand-made bike company based in ColoRADo. A stable of demo REEB Mountain Bikes & Dirt Jump rigs are available at the REEB Ranch.

Oskar Blues 2“It’s important to us to keep that trail-side camaraderie in the community,” Katechis says. “We’ve been able to integrate our passions of the brewery, farm, restaurants and REEB Cycles into much of what we do–the Oskar Blues REEB Ranch continues that effort.”

Oskar Blues has kept a grassroots, hands-on feel with ColoRADo projects such as REEB Cycles and the Hops & Heifers Farm, which provides home-grown beef, pork and vegetables to four Oskar Blues restaurants, including a new CHUBurger at Coors Field in Denver. The Oskar Blues REEB Ranch continues that grassroots path in Western North Carolina.

Construction on the REEB Ranch bike park has already begun, and rides from the property will start rolling soon.

The ranch creates a ride-in, ride-out experience with direct Dupont State Park single-track access, pump track sessions, dirt jump progression lines and post ride beers alongside the swimming hole. On-site lodging includes a 1940s cabin at the base of two 43-foot waterfalls and an apartment on the top floor of a venue-perfect barn, while tent camping is also available.

Oskar Blues 3“Whether it’s brewing beer, building bikes, or creating one of the East Coast’s most impressive bike parks, Dale likes to dream big and enable big dreams for his partners,” Smith says.

Oskar Blues 4For the past two years, Oskar Blues has offered the Oskar Blues Ordeal bus tours for a backstage view into all Oskar Blues ColoRADo locations including the brewery, farm, restaurants & bike company during the Great American Beer Festival in the fall. Check out a chance to win a trip to the 2014 Oskar Blues Ordeal (ColoRADo) by signing up & recycling at http://www.obordeal.com/.

Deschutes Brewery partners with Oregon Manifest Bike Design Project on exclusive beers

Oregon Manifest and Deschutes Brewery have teamed up to bring the best of two worlds together: bikes and beer. Oregon Manifest, a nonprofit organization that recently launched with “The Bike Design Project”– a pioneering bike design competition which partners five high-level design firms with American bicycle craftsmen to create the Ultimate Urban Utility Bike—has partnered with Deschutes Brewery to create custom beers that pair with each respective bike design. The result? The ultimate marriage of our favorite mode of transportation and favorite beverage.

Shannon Holt, Oregon Manifest co-founder said, “Oregon Manifest and The Bike Design Project are rooted in the collaborative power of design, innovation and making. Partnering with a company that is equally passionate about craft and experimentation, like Deschutes Brewery, makes this year’s competition all the more exciting. Not only will we gain what we’re sure will be five remarkable bike designs, but we’ll have specialty craft beers to go with each of them.”

Teams for the competition originate from five cycle-centric cities including:

  • Chicago: MINIMAL x Method Bicycle
  • New York City: Pensa x Horse Cycles
  • Portland: INDUSTRY x Ti Cycles
  • San Francisco: Huge Design x 4130 Cycle Works
  • Seattle: TEAGUE x Sizemore Bicycles

Deschutes Brewery brewers worked closely with each team to create a unique beer style that they felt would best represent their respective bike designs and cities. Each small batch beer will be brewed at Deschutes Brewery’s brew pubs in Portland and Bend, Oregon, and will be served at the reveal events in each competing city on July 25. Captain Lawrence Brewery is brewing the beer for the New York City team, as Deschutes Brewery beers are not yet available in New York.

 “This was a really interesting and fun process to work with the design teams,” said Deschutes Brewery’s Portland-based assistant brewmaster, Ben Kehs. “They all had their own unique style and approach to the Oregon Manifest project. We asked questions like ‘if this bike were a beer, what style of beer would it be?’ all the way to requesting a list of specific adjectives that the teams would use to describe their design. We are excited to pour the beers and show everyone what we came up with.”

Along with their ultimate commuter bike design, each team developed a label for their own paired beer. Beers will be announced every two weeks starting June 3 on social media – @deschutesbeer and @oregonmanifest.

Game of Thrones® fans select Valar Morghulis next in Brewery Ommegang and HBO® partnership

In the world of Westeros, Valar Morghulis means “all men must die.” Fans of the hit HBO show decided that “all men must drink” as well when they voted the foreboding phrase as the name of the newest beer in the Game of Thrones collaboration between HBO and Brewery Ommegang as part of a late December Facebook poll.

The voting also determined the style of the new beer – an Abbey Dubbel – which is perfectly represented by the “two-headed” coin which will adorn the labels.

Valar Morghulis will be available at retail in fall of this year.

Valar Morghulis is a central thematic element in the critically acclaimed show’s fourth season, which recently debuted to record ratings. As Arya Stark continues her journey to track down what family she has left and to avenge those who have fallen, she adopts the High Valyrian phrase as a mantra against the people she wants dead.

As the name for the new beer, the phrase won out during the December poll over Seven Kingdoms (Tripel), Hand of the King (Quad) and Khal (Quad). Thousands of fans cast their votes during the contest, and Valar Morghulis was the clear favorite with almost half of the votes.

“The fan response to the beers has been so incredibly positive that we thought it would be a fun reward to ask them to play an active role in selecting the fourth beer,” said Bill Wetmore, Director of Marketing for Brewery Ommegang. “It’s not uncommon to hear “valar brewghulis” spoken in the halls of the brewhouse, so we were secretly hoping that Valar Morghulis would be the winner. Our brewers are also excited to brew a Dubbel, a classic Belgian beer style, and have some great ideas to make this release extra special.

Valar Morghulis follows Iron Throne Blonde Ale (spring 2013), Take the Black Stout (fall 2013), and Fire and Blood Red Ale (available now) in the hugely popular partnership between HBO and Brewery Ommegang. The limited runs of Iron Throne and Take the Black sold out in a few short weeks, and Fire and Blood Red Ale is also selling out quickly, despite being brewed at nearly double the volume of the first two beers.

“The fan base for Game of Thrones keeps growing larger as each new season debuts, and the popularity of the beers is growing right along with the show,” said Josh Goodstadt, Vice President of HBO Global Licensing. “For this fourth beer, we found the perfect opportunity to give those diehard fans the power to choose what beer they wanted to drink, and we can’t wait to share this special brew with them this fall.”

Valar Morghulis is brewed with pilsner and other specialty malts and hopped with Apollo and Hallertau Spalt Select hops. The hue is deep amber-brown with a persistent, creamy, off-white head. Aromas include caramel, toffee, ripe fruit, banana and slightly burnt sugar. The taste is well-balanced with rich malty sweetness, caramel and sugar, and just a touch of bitterness to balance. The finish is surprisingly dry and light on the tongue, belying the aroma and initial taste.

“The Dubbel is one of the most recognized beer styles in Belgium and this is a very tasty version of that style,” said Mike McManus, Ommegang Innovation Manager. “Valar Morghulis is a complex beer, much like the stories surrounding the phrase.”

The label art will feature the two-headed coin, given to Arya Stark by Jaqen H’ghar, one of the “Faceless Men of Braavos” – legendary assassins with the ability to change their appearance at will. Each cork will be fire-branded with “Valar Dohaeris,” which is the traditional response phrase to “Valar Morghulis” meaning “all men must serve.”

Valar Morghulis image_small

Valar Morghulis will be available nationally this fall (exact launch date still TBC) on draft (sixth-barrels) and in corked bottles (25.4 ounces). The recommended retail price is $8.50 per bottle.

New Belgium donates 100% of California Route’s profits

California Route, the collaboration organic lager between New Belgium Brewing and Patagonia Inc. raised $23,055. The money went to flood recovery efforts in Larimer County, Colo., which is home to New Belgium Brewing and where devastating floods caused extensive damage last September. One hundred percent of the special edition brew’s profits went to the United Way Long-Term Recovery Fund for Larimer County Floods.  
 
“So many of our neighbors are still suffering from the Larimer County flooding last fall, and this gift will go a long way to helping these families find stability again,” said Gordan Thibedeau, President & CEO of United Way of Larimer County. “The Long-Term Recovery Group is working with flood survivors every day to address their ongoing needs for rebuilding their homes and lives after this devastating disaster. This donation will make an incredible difference for these recovering Coloradoans.”
 
California Route was a great success, and sold a total of 7,937 cases across 17 states and the District of Columbia. Almost half of all sales came from Colorado (46%), with 23 percent of all cases sold in Fort Collins. The next two top-selling states were North Carolina and California, each with 640 sold cases, or 8 percent of all sales. With Colorado and Larimer County a clear recipient of most sales, the donation made sense to stay in New Belgium’s hometown.
 
“What’s incredible is how many people stepped up to help. With almost half of sales coming from Colorado this was a great case of neighbors helping neighbors in need,” said Bryan Simpson, New Belgium’s PR Director. “Many of us at the brewery were either personally affected by the flooding or knew people who were, so donating all the profits of California Route to help with the relief efforts just made sense.”
 
Patagonia approached New Belgium with the idea of a beer collaboration in order to celebrate its 40th anniversary, and played a key role throughout the development of the beer, which came out in November, 2013. California Route organic lager was canned for adventure and, consistent with Patagonia’s long-standing commitment to organics, the beer was brewed with certified organic ingredients.
 
For more information on New Belgium Brewing, visit www.newbelgium.com.