Tag Archives: Belgium

New Belgium Teams up with Old Belgium for 2016 Lips of Faith Offerings

As part of its 25th anniversary celebration New Belgium Brewing is going back to its roots to pair up with four Belgian Breweries for its 2016 Lips of Faith portfolio. Lips of Faith offers quarterly beers that push the envelope on flavor, process and ingredient.

Transatlantique Kriek
This year started with the re-release of Transatlantic Kriek, New Belgium’s longest –running collaboration project since 2003’s version with Frank Boon. Transtalantic Kriek is a tart cherry lambic brewed for the second time with Oude Beersel brewery in Beersel, Belgium. Oude Beersel starts with a true spontaneously fermented cherry kriek and then New Belgium blends that base beer with 25 percent sour Felix from its wood foeders and 25 percent golden lager. The result is a beautifully balanced kriek beer, New Belgium’s first true sour collaboration, with plenty of pucker power, a tart cherry snap and wonderfully dry finish.

Transatlantique Kriek is 8 percent ABV and is available throughout 2016 in 22-oz. bombers and on draft.

Lips_of_Faith_Hof_Ten_Dormaal_4_Pack_Side_Perspective.jpg copyHof ten Dormaal Golden Ale
Hof ten Dormaal debuted this April in 12-oz four-packs, marking a packaging first for Lips of Faith beers, which were formerly found only in bombers and on draft. This beer is a collaboration with the Jannsens family, which runs Hof ten Dormaal in Tildonk, Belgium, pairing Old World ingredients with new world innovation. The Jannsens provided their Belgium yeast strain, giving delicate pear, banana and clove notes to the beer. Spelt, malted sunflower seeds, and wild carrot herbs provide a nutty, bready and grassy wash. Add in Saaz and Mosaic hops and you have spicy, tropical accents and a taste of the Belgian countryside in every sip.

Hof ten Dormaal is 7 percent ABV, 20 IBUs, and is now available in 12-oz four-packs and on draft. To learn more about the collaboration check out Hof ten Doormaal Collaboration, which includes a behind-the-scenes video on making this golden ale.

Lips_of_Faith_De_Koninck_4_Pack_Side_PerspectiveDe Koninck Flowering Citrus Ale
De Koninck Flowering Citrus Ale, a collaboration with Antwerp, Belgium’s historic De Koninck Brewery, will release this summer. This beer will offer a pop of key lime and lemons. The fragrance of hibiscus, rose petals and strawberry-tinged Mistral hops will make it the ideal beer for soaking in summer days.

De Koninck Flowering Citrus Ale is 7.4 percent ABV, 30 IBUs, and will be available in four-packs and on draft June 20, 2016.

LOF_Anne-Francoise_Perspective_MAnne-Françoise Spiced Dark Strong Ale
The final beer in this Belgian-collaboration series is a spiced dark strong ale. Deep into Belgium’s Forêt d’Orval two brave brewmasters—Orval’s first female brewmaster Anne-Françoise Pypaert and New Belgium’s Peter Bouckaert—crafted Spiced Dark Strong Ale. They brought spruce tips and medium-toasted American oak to this brooding chocolaty beer, and then wove deeply herbal French Sprisselspalt and spicy Liberty and Willamette hops into the mix. A dash of grains of paradise offers a beam of citrusy light.

Anne-Françoise Spiced Dark Strong Ale is 9.5 percent ABV, 25 IBUs, and will be available in four-packs and on draft October 3, 2016.

To find any of these beers near you, use the New Belgium Libation Location tool: NewBelgium.com/Beer/Finder or download New Belgium’s Beer Modeapp.

For more information about New Belgium Brewing, visit NewBelgium.com. You can also follow New Belgium on Facebook at Facebook.com/NewBelgium and Twitter @NewBelgium.

New Belgium’s Wintertime Favorites Return

With the first snowfall already arriving for some, it’s starting to feel more and more like winter, which means the return of beloved cold-weather favorites from New Belgium Brewing. Accumulation White IPA and 2° Below Winter Ale can be found on shelves now, with Frambozen arriving November 11. This year marks Frambozen’s twenty-first birthday. Frambozen is one of the few New Belgium special release beers to return every year and Accumulation and 2° Below are joining the ranks as festive favorites.

Accumulation White IPA is all about the hops and the wheat. This beer pours an unfiltered white-gold tone as a snowy head drifts atop. Mosaic and Amarillo hops offer an unmistakable tropical aroma. This white IPA is a counterpunch to the traditional practice of brewing dark beers for winter and offers hops that create a nice, bitter balance against soft peach and citrus flavors. Accumulation drinks like a proper American-style IPA, despite its wheat beer appearance and creamy, refreshing notes. Accumulation is available now through January 2015 and comes in at 6.2 percent ABV and 55 IBUs.

Illustrating New Belgium’s love for Belgium-style brewing, 2° Below Winter Ale brings a bright, warming blast of Sterling and Liberty hops with tawny-roasted malts making it the perfect beer after a long day on the slopes. This beer is dry-hopped during fermentation, creating a rosy, floral nose with a hint of pepper spice and estery undertones. Pushing the beer into a final, nearly freezing state brings out a brilliant clarity in the pour. 2° Below is 6.6 percent ABV and 33 IBUs, and available now through January 2015.

Frambozen_12oz_Bottle

For Frambozen, the brewery’s unique Raspberry Brown Ale, it’s a milestone year as the beer turns 21. Named after the Flemish word for raspberries, Frambozen pops with fresh, tart and fruity complexity, backed by nutty, chocolate and caramel malts. New Belgium takes great care in its raspberry selection for this beer – per tradition, the brewery sends delegates to the Pacific Northwest to select freshly picked berries, which then become pure juice that is used during the fermentation stage. Frambozen is 6.5 percent ABV. It is available from November 11 to January 2015.

To find New Belgium beers near you, use the New Belgium Libation Location tool: http://www.newbelgium.com/beer/locator.aspx. Pricing varies by location. For a look at New Belgium’s year-round portfolio, visit http://www.newbelgium.com/Beer/year-round.aspx.

New Belgium Brewing announces distributoion partners in Kentucky

New Belgium Brewing has signed contracts with ten wholesalers in the state of Kentucky and is slated to open that market once its second brewery in Asheville, NC, comes online in late 2015. Earlier plans had New Belgium opening Kentucky and Hawaii in 2014 but robust sales and capacity constraints have pushed plans back until new capacity is complete. New Belgium’s KY network is as follows:

1.       Eagle Distributing Company -AB
2.       Golden Eagle Distributing, Inc. -AB
3.       J.B. Distributors, Inc. -AB
4.       Bud of Owensboro (Hand Family, LLC) –AB
5.       Kentucky Eagle, Inc.-AB
6.       Perry Distributors, Inc. – AB
7.       River City Distributing – M/C
8.       Smith Brothers Distributing Company –AB
9.       Stagnaro Distributing – M/C
10.    Edward Utley Jr., Inc. –AB

“We’ve been starting the distributor selection process earlier than in the past,” said New Belgium Brewing’s Sales Co-Pilot, Brian Krueger.  “This allows us plenty of time for planning so that we can really hit the ground running when we open these new territories. Kentucky has been on the horizon for a while now so we’re excited to be moving on to the next stage.”

Dates for distribution will become firm closer to completion of New Belgium’s Asheville facility some time in late 2015. Kentucky will be New Belgium’s 38th state of distribution.

New Belgium and 3 Floyds Unearth an Old Polish Craft to Create Grätzer

3 Floyds, a small brewery in Munster, Ind. with a big reputation, and New Belgium Brewing, the third largest craft brewer in the U.S., have partnered to create Grätzer. This bold-flavored ale brings back to life the long-buried Grätzer style from Poland, which primarily uses oak-smoked wheat. This collaboration beer also incorporates Midnight Wheat malt, which provides a mild sweetness. It pours pure black and has a subtle, spicy note from Polish Lublin Hops. At 4.5% ABV and 30 IBUs, Grätzer is sessionable and has a nice, light body, despite its dark appearance.

“The beer turned out really refreshing and the tartness complements the smoke and makes the whole drinking experience harmonious,” said Chris Boggess, Head Brewer at 3 Floyds. “We’re also excited about the label art. We tried our best to push for some gruesome artwork and the label is pretty brutal – gooey brains and zombies!”

“We definitely had a fun time partnering with them to create Grätzer,” said Lauren Salazar, New Belgium’s wood cellar manager and sensory specialist. “3 Floyds is in the heart of the Midwest and although they have limited distribution they are known far and wide for some amazing beers, so it was an honor to partner alongside them.”

Grätzer is available now through September, while supplies last, in 22-ounce bombers and on draft.

To find New Belgium beers near you, visit the libation locator at http://www.newbelgium.com/beer/locator.aspx.

New Belgium’s summer “Fat Tire Experience” campaign celebrates unexpected pairings

New Belgium Brewing launches its 2014 ‘Pairs Well with People’ summer campaign this week, which highlights the Fat Tire Experience. The campaign has a mix of TV spots, digital videos, hidden talent discovery, story sharing and weekly prizes. The campaign runs now through Labor Day 2014.

The TV spots celebrate bicycling’s “underground” scenes from bike jousting to junkyard cyclocross racing and even Fat Tire-loving Chopaderos with surprises of their own. To see the spots visit NewBelgium.com/FatTireExperience.

“This year’s Pairs Well with People really showcases summertime communal fun and the bike communities who have long championed Fat Tire,” said Melyssa Mead, creative director at New Belgium Brewing. “They may live right at the edges of mainstream bike culture, but they’re also really innovative risk takers you’ll remember. Through our site and social channels we’re inviting everyone to experience unconventional bike tales, to meet up with us at summer events, and to take advantage of the many opportunities to win.”

Social Media and Website Elements
Discover Hidden Talents
By answering a few basic questions about (“I’m happiest with a _______ in my hand,” “My spirit animal is a __________” or “You’ll never catch me wearing ________”), New Belgium will pair you with a Fat Tire experience. Some examples include bike jousting, cyclocross or bike dancing.

Embrace a Round of Bike Jousting
The Fat Tire Experience brings bike jousting to mobile phones through a fast-paced, multiplayer game, which users can download for Android or iOS. The game puts players in the bike seat to play against friends.

Read Inside Stories from Outsiders
New Belgium will collect and share stories about groups of interesting people finding unconventional uses for the bike while following their passion.

Win the Fat Tire Experience
For those who want to win prizes, all they have to do is create or log into their existing New Belgium account and read, download or share Pairs Well with People content with their networks. Doing this will give them opportunities to win plenty of cool prizes from coolers and Hydro Flask growlers to the grand prize: a chance to ride with the Chopaderos and be a VIP at Tour de Fat 2014 in San Diego.

To check out the campaign, play some bike jousting and see first-hand what this year’s Pairs Well with People campaign is all about check outhttp://www.newbelgium.com/FatTireExperience.

Game of Thrones® fans select Valar Morghulis next in Brewery Ommegang and HBO® partnership

In the world of Westeros, Valar Morghulis means “all men must die.” Fans of the hit HBO show decided that “all men must drink” as well when they voted the foreboding phrase as the name of the newest beer in the Game of Thrones collaboration between HBO and Brewery Ommegang as part of a late December Facebook poll.

The voting also determined the style of the new beer – an Abbey Dubbel – which is perfectly represented by the “two-headed” coin which will adorn the labels.

Valar Morghulis will be available at retail in fall of this year.

Valar Morghulis is a central thematic element in the critically acclaimed show’s fourth season, which recently debuted to record ratings. As Arya Stark continues her journey to track down what family she has left and to avenge those who have fallen, she adopts the High Valyrian phrase as a mantra against the people she wants dead.

As the name for the new beer, the phrase won out during the December poll over Seven Kingdoms (Tripel), Hand of the King (Quad) and Khal (Quad). Thousands of fans cast their votes during the contest, and Valar Morghulis was the clear favorite with almost half of the votes.

“The fan response to the beers has been so incredibly positive that we thought it would be a fun reward to ask them to play an active role in selecting the fourth beer,” said Bill Wetmore, Director of Marketing for Brewery Ommegang. “It’s not uncommon to hear “valar brewghulis” spoken in the halls of the brewhouse, so we were secretly hoping that Valar Morghulis would be the winner. Our brewers are also excited to brew a Dubbel, a classic Belgian beer style, and have some great ideas to make this release extra special.

Valar Morghulis follows Iron Throne Blonde Ale (spring 2013), Take the Black Stout (fall 2013), and Fire and Blood Red Ale (available now) in the hugely popular partnership between HBO and Brewery Ommegang. The limited runs of Iron Throne and Take the Black sold out in a few short weeks, and Fire and Blood Red Ale is also selling out quickly, despite being brewed at nearly double the volume of the first two beers.

“The fan base for Game of Thrones keeps growing larger as each new season debuts, and the popularity of the beers is growing right along with the show,” said Josh Goodstadt, Vice President of HBO Global Licensing. “For this fourth beer, we found the perfect opportunity to give those diehard fans the power to choose what beer they wanted to drink, and we can’t wait to share this special brew with them this fall.”

Valar Morghulis is brewed with pilsner and other specialty malts and hopped with Apollo and Hallertau Spalt Select hops. The hue is deep amber-brown with a persistent, creamy, off-white head. Aromas include caramel, toffee, ripe fruit, banana and slightly burnt sugar. The taste is well-balanced with rich malty sweetness, caramel and sugar, and just a touch of bitterness to balance. The finish is surprisingly dry and light on the tongue, belying the aroma and initial taste.

“The Dubbel is one of the most recognized beer styles in Belgium and this is a very tasty version of that style,” said Mike McManus, Ommegang Innovation Manager. “Valar Morghulis is a complex beer, much like the stories surrounding the phrase.”

The label art will feature the two-headed coin, given to Arya Stark by Jaqen H’ghar, one of the “Faceless Men of Braavos” – legendary assassins with the ability to change their appearance at will. Each cork will be fire-branded with “Valar Dohaeris,” which is the traditional response phrase to “Valar Morghulis” meaning “all men must serve.”

Valar Morghulis image_small

Valar Morghulis will be available nationally this fall (exact launch date still TBC) on draft (sixth-barrels) and in corked bottles (25.4 ounces). The recommended retail price is $8.50 per bottle.

New Belgium donates 100% of California Route’s profits

California Route, the collaboration organic lager between New Belgium Brewing and Patagonia Inc. raised $23,055. The money went to flood recovery efforts in Larimer County, Colo., which is home to New Belgium Brewing and where devastating floods caused extensive damage last September. One hundred percent of the special edition brew’s profits went to the United Way Long-Term Recovery Fund for Larimer County Floods.  
 
“So many of our neighbors are still suffering from the Larimer County flooding last fall, and this gift will go a long way to helping these families find stability again,” said Gordan Thibedeau, President & CEO of United Way of Larimer County. “The Long-Term Recovery Group is working with flood survivors every day to address their ongoing needs for rebuilding their homes and lives after this devastating disaster. This donation will make an incredible difference for these recovering Coloradoans.”
 
California Route was a great success, and sold a total of 7,937 cases across 17 states and the District of Columbia. Almost half of all sales came from Colorado (46%), with 23 percent of all cases sold in Fort Collins. The next two top-selling states were North Carolina and California, each with 640 sold cases, or 8 percent of all sales. With Colorado and Larimer County a clear recipient of most sales, the donation made sense to stay in New Belgium’s hometown.
 
“What’s incredible is how many people stepped up to help. With almost half of sales coming from Colorado this was a great case of neighbors helping neighbors in need,” said Bryan Simpson, New Belgium’s PR Director. “Many of us at the brewery were either personally affected by the flooding or knew people who were, so donating all the profits of California Route to help with the relief efforts just made sense.”
 
Patagonia approached New Belgium with the idea of a beer collaboration in order to celebrate its 40th anniversary, and played a key role throughout the development of the beer, which came out in November, 2013. California Route organic lager was canned for adventure and, consistent with Patagonia’s long-standing commitment to organics, the beer was brewed with certified organic ingredients.
 
For more information on New Belgium Brewing, visit www.newbelgium.com.

Oskar Blues releases 2014 Craft Brewers Conference Commemorative Centennial Pale Ale

The 2014 CBC Commemorative Beer is an innovative collaborative project involving 145 Colorado Brewers Guild member brewers.  For months, Colorado brewers have been developing dozens of ideas for this special brew.   The official 2014 CBC beer will be called Centennial Pale Ale in connection with Colorado being known as the Centennial State.

The Centennial Pale Ale is the first American craft beer to use the Ball Corporation’s new Dynamark™ Variable Printing Technology.   The variable print technology will create a collection of cans that will spell “CBC Colorado 2014” when aligned with the full collection of cans available to CBC attendees.  In addition to the Dynamark™ Variable Printing Technology the Centennial Pale Ale demonstrates the innovative nature of Colorado’s craft beer culture by being the first ever CBC collaboration beer to be packaged in a can, a 19.2 oz. single serve can that was introduced to the US market in 2013.

Centennial Pale Ale:

  • Colorado is known as the Centennial State.
  • First ever CBC Collaboration brew with 100% ingredients from the host state.  Brewed with Colorado ingredients including Colorado grown Centennial Hops.
  • The Centennial Pale Ale demonstrates the innovative nature of Colorado’s craft beer culture by being the first ever CBC collaboration beer to be packaged in a can.
  • The beer will be packaged in 19.2 ounce single serve cans, first introduced in 2013 by Ball Corporation.
  • The Centennial Pale Ale will be the first American craft beer to use the Ball Corporation’s new Dynamark™ Variable Printing Technology.
  • Centennial Pale Ale was brewed and canned at Oskar Blues Brewery in Longmont, Colorado on Monday, February 24 @ 10:00 am.

Sponsors and Partners:

Beer Ingredients: All ingredients and supplies were donated by the following companies:

  • Colorado Malting Company – Malt
  • Colorado Hop Yard – Hops
  • Rising Sun Hop Farms – Hops
  • High Wire Hops – Hops
  • Todd Hopps – Hops
  • Oskar Blues Hops and Heifers Farm – Hops
  • New Belgium Brewing – Hops
  • The Brewing Science Institute – Yeast
  • Ball Corporation – 19.2 ounce cans and Dynamark™ Variable Printing Technology
  • Oskar Blues Brewery – Host Brewery
  • Strange Brewery – Brewed test batches on pilot system

Find Centennial Pale Ale During the Craft Brewers Conference Week in Denver.

Wednesday April 9th – Star Bar – CANARCHY  http://www.starbardenver.com/

Friday April 11th – Fresh Craft – Extrava CANza   http://freshcraft.com/

Saturday April 12th – Star Bar – CBC Encore  http://www.starbardenver.com/

On Draft & Cans at:

Oskar Blues Tasty Weasel Taproom – http://brew.oskarblues.com/breweries/longmont/tasty-weasel/

Falling Rock Taphouse – http://fallingrocktaphouse.com/

Lucky Pie Pizza & Tap House – http://luckypiepizza.com

Hyatt Regency – http://denverregency.hyatt.com/en/hotel/home.html

All 145 Colorado Brewers Guild member brewers were invited to the brew day on February 24th, 2014 at Oskar Blues Brewery.

Summer Helles the newest seasonal release from New Belgium Brewing

New Belgium Brewing has released Summer Helles, the brewery’s summer seasonal. It was originally created to celebrate the 40th anniversary of both Telluride’s famed Bluegrass Festival and Rockygrass Festival. Due to its popularity at those events, New Belgium decided to give more people a chance to enjoy Summer Helles and made it the latest seasonal.

summer-helles

The beer style, Helles, was born in the 1890’s in a Munich brewery and means “light” or “bright” in German. Summer Helles, a traditional German-style lager, is definitely light but has a substantial body with delicate malty flavors, perfect for summer.

The aroma is full of fresh grains, spicy hops and sweet corn and honey reminiscent of Honey Comb cereal. New Belgium added some lager yeast to the brewing process to create a crisp finish with slightly fruity, apple-like esters that don’t mask the spicy, herbal hops and toasty malts. Summer Helles pours a bright gold color with a slight sheen and nice white foam.

“Helles is a style we’ve always enjoyed playing around with,” said Grady Hull, New Belgium’s Assistant Brewmaster. “People really loved it in the festival setting because the drinkability is hard to beat. It pairs well with spicy and savory foods but you could also chase down a butter rum ice cream cone with equally great results.”

For additional food pairings, you can match Summer Helles with a dish like pork chops and peaches served with couscous. The bright, bold and sweet flavors in this dish are the perfect fit for the malty sweetness of the beer. Grilled trout and potato salad pair nicely as well, along with a squeeze of lemon to accentuate the flavors of the fish and counterpart the beer.

Summer Helles carries the pleasant sweetness of pale and German Pils malts, and levels off with the light and noble bitterness of Hallertau and Tettnang hops. It is 5 percent ABV and 21 IBUs, finishing crisp and dry. Summer Helles is available in 12-oz. bottles and on draft now through July, or while supplies last.

To find locations where New Belgium is sold, visit the libation locator at www.newbelgium.com/beer/locator.aspx and to learn more about New Belgium visit www.newbelgium.com.

New Belgium’s RyePA Looks to the Future, while Gruit Goes Back in Time

With the groundbreaking of the Asheville, N.C. facility just a few short months away, New Belgium Brewing is celebrating the second Mothership coming to life by teaming up with Asheville’s own artisan maltster, Riverbend Malt House. The two collaborated on New Belgium’s latest Hop Kitchen release, RyePA. The India Pale Ale, which is brewed with Carolina RyeTM and malted by Riverbend, boasts a bold blend of Simcoe, Galaxy, Cascade, and Mosaic hops, giving it some spicy notes and aromas.

“Some may wonder about basing a Hop Kitchen beer on a malt, but this malt plays up hop flavors and aromas so well, it’s like a mash made in heaven…or Asheville, which isn’t too shabby,” said Matty “Smooth” Gilliland, brewing process analyst with New Belgium Brewing. “The team at Riverbend is an inspiring group and they rallied together to ramp up their production to help make this collaboration possible.”

RyePA comes in at 75 IBUs and 7.5% ABV. To read more about the backstory behind RyePA visit – www.newbelgium.com/Community/Blog/14-02-24/Matty-Smooth-on-RyePA.aspx.

Gruit Ale is the latest Lips of Faith release and uses an ancient brewing style of incorporating herb mixtures into beer. This ale is brewed with pale and Munich malts, along with wheat and oats. Other ingredients include Bog Myrtle, Horehound, Yarrow, Wormwood and Elderflower, making for an herbal, almost mint-like and floral bouquet with a bittered root taste. The flavor is bold, with the botanicals playing a big role. Gruit is 6.6% ABV.

Both RyePA and Gruit are available in 22-ounce bombers and on draft, now through late May, or while supplies last.

To find locations where New Belgium is sold, visit the libation locator at www.newbelgium.com/beer/locator.aspx and to learn more about New Belgium visit www.newbelgium.com.