Tag Archives: Boulder

Sierra Nevada becomes official beer of USA Pro Challenge

Sierra Nevada Brewing Co., one of America’s premier craft breweries, is returning to the USA Pro Challenge as a founding partner for the 2014 professional cycling race. In a three-year agreement, Sierra Nevada will be the official beer partner of the world-class cycling race and will have a sizeable on-site presence in the finish festival beer gardens. Additionally, the coveted King of the Mountains jersey, worn previously by fan-favorite Jens Voigt, will be entitled by the craft brewer.

“Sierra Nevada was such an important partner during the inaugural edition of the USA Pro Challenge in 2011, and we’re looking forward to having them back for many years,” said Shawn Hunter, CEO of the USA Pro Challenge. “With roots in the sport of cycling, Sierra Nevada will bring the company’s signature brews to our huge crowds of cycling enthusiasts.

With three decades of innovation and experimentation in the brewhouse, Sierra Nevada brings to the race a unique cycling history. A cyclist from an early age, Sierra Nevada Founder Ken Grossman skipped his high school graduation ceremony in 1972, opting instead for a bicycle tour along the Northern California coast. It led him to visit and fall in love with Chico, Calif., where he soon moved and combined long days working in bike shops with long nights building the first Sierra Nevada brewhouse.

Grossman instilled in the brewery a bike culture that’s unavoidable today: repurposed kegs as bike racks, public bike tools and maintenance stand, and even hand-built beer bikes that take people on tours of the grounds. Voted the most cycle-friendly place to work in Chico by the city and awarded as a silver level bicycle-friendly business by the League of American Bicyclists, Sierra Nevada will bring the beer that helped launch the American craft beer movement to professional cycling.

“What I loved and learned about bikes growing up translated pretty well to the crazy idea of building a brewery,” said Grossman. “Whether it’s riding a bike or maintaining one, cycling does a lot to shape you. It’s a sport and ethos that’s been great to see thrive at our brewery, and we’re fortunate and excited to again support the USA Pro Challenge—such a premier event and group of athletes.”

Dubbed “America’s Race,” the fourth annual USA Pro Challenge’s seven stages will take riders throughout the state of Colorado from Aug. 18-24. Beginning in Aspen, the race winds its way through the towering Rocky Mountains, through the cycling towns of Colorado Springs and Boulder, to the finish in Denver. The race challenges the sport’s toughest professional cyclists to compete on the epic course consisting of lung-busting climbs, winding mountain passes and heart-pounding sprints.

Oskar Blues Brewery joins forces with The Infamous Stringdusters to Raise Funds for CO Flood Victims

Oskar Blues Brewery announced plans early this week to team up with nationally-touring bluegrass/high country band, The Infamous Stringdusters (http://thestringdusters.com/site/), to raise money for individuals, families, and small business affected by the flooding that washed through Colorado in September.

The Grammy-nominated band known for adding a philanthropic touch to their tours chose to partner up with the Oskar Blues CAN’d Aid Foundation (https://foundation.oskarblues.com/) for their upcoming Road To Boulder tour and Ski Tour to support a cause that hit close to home for members of the band.

Andy Hall, the band’s dobro player, is a resident of Lyons, CO—a town of just over 2,000 people that remained shut down for over a month due to damage (estimated at $1 billion) caused by the overflowing waters of the banks of the St. Vrain Creek. Hall recounts his decision to move to Boulder, CO over Charlottesville, VA in the first single the band has released in nearly two years, “The Road To Boulder”, featuring Bruce Hornsby on accordion. The single will be released as part of an EP that will also feature 3 other tracks recorded during the band’s live performance at the Bluegrass  Underground. (Preview the EP at (https://soundcloud.com/warnerblaster/sets/road-to-boulder-ep-the/s-fJr5I.) Hall made the move from Nashville to Boulder, and in time, gravitated to the town of Lyons, a bluegrass mecca embedded in the Front Range of Colorado. It was in Lyons that Hall recalls The Infamous Stringdusters playing one of their first gigs at a small venue in the middle of the small town. In time—the band’s popularity skyrocketed, and The Infamous Stringdusters became a household name and fixture in the bluegrass circuit.

To help a community that embraced the ‘Dusters music from the beginning, the band has committed to donate $1 from every ticket sold to their December Road To Boulder tour and their February Ski Tour to the CAN’d Aid Foundation’s Colorado Flood Relief Fund. (For a list of tour dates: http://thestringdusters.com/site/tour-dates/.) The fund was created by Oskar Blues Brewery to help support the damaged communities in which the original Oskar Blues Grill & Brew location and the brewery’s 35,000 square foot brewery are located in. To date—the CAN’d Aid Foundation’s Colorado Flood Relief Fund has raised over $250,000 and distributed over $200,000 to flood victims and small businesses along that Front Range that sustained loss as a result of the flood.

The band will also donate all proceeds from sales of the single “The Road To Boulder” to the CAN’d Aid Foundation.

Fans of both Oskar Blues Brewery and The Infamous Stringdusters will have the opportunity to raise a glass together during pre-show events hosted by the brewery at venues along the tour. Updates on Oskar Blues & ‘Duster pre-show events can be found at: https://www.facebook.com/OskarBluesCANS.

New Belgium and Patagonia partner to create California Route Organic Lager

Patagonia Inc., the outdoor apparel company, and New Belgium Brewing are excited to announce California Route, a limited-release organic lager.

For 40 years, Patagonia has led the way in developing innovative outdoor gear and in environmental responsibility. To toast the company’s accomplishments, New Belgium partnered with Patagonia to create California Route, an organic California common-style beer. Boasting California lager yeast with subtle fruity esters and a refreshing light lager finish, California Route organic lager is canned for adventure. The beer has an aromatic blast of citrusy Cascade hops and a heavy dose of noble hallertau. The addition of organic Munich specialty malt builds complexity with hints of freshly baked bread. Consistent with Patagonia’s long-standing commitment to organics, the beer is brewed with certified organic ingredients.

“New Belgium has long admired Patagonia and it is an honor they thought of us for this collaboration,” said Bryan Simpson, New Belgium’s media relations director. “We’ve exchanged ideas and best practices over the years and most recently collaborated on the Save the Colorado campaign. Having an organic beer to celebrate four decades of Patagonia’s good work is very gratifying.”

Patagonia played a key role throughout the development of the beer, and when it came time to name the beer, California Route was at the top of the list. The name of the beer pays homage to the California Route on Patagonia’s Mount Fitz Roy. First climbed in 1968 by Yvon Chouinard, Doug Tompkins, Dick Dorworth, Lito Tejada-Flores and Chris Jones, the California Route is considered a Patagonia classic, with good rock and fun free-climbing in a wildly beautiful setting.

“When my sister, Claire, had the idea of brewing a 40th anniversary beer, the folks at New Belgium immediately came to mind,” notes Fletcher Chouinard. “Not only are they forward-thinking in their business and brewing practices, but their beers have been a go-to for our crew and customers around the country for a long time. They were great to work with and we couldn’t be more stoked about the project!”

California Route is 5.5% ABV and sold in 12-ounce cans. Pricing varies by location. California Route will be sold in the following markets: Seattle, Portland, Chicago, Boulder, Denver, Boston, NYC, Santa Monica, San Francisco, Palo Alto, Cardiff and Ventura. For more information on the beer, click here: patagonia.com/beer. This one-time, limited release will be available mid-November.