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Oskar Blues REEB Ranch Launches World-Class Beer and Bike Destination in Western North Carolina

Oskar Blues 1Oskar Blues Brewery‘s new 145-acre farm will serve Western North Carolina as an epic beer and bike-fueled destination. Located about 8 miles from the Brevard-based Oskar Blues brewery, which opened in December 2012, the former Shoal Falls Farm soon will be a haven for mountain bikers, a place to grow hops, pasture land for spent grain-fed cows, and a music & event space, all against the beautiful backdrop of Dupont State Forest.

The Oskar Blues REEB Ranch will be home to The Bike Farm (http://www.bikefarmpisgah.com), an established bike guide and concierge service, owned by Cashion Smith and Eva Surls. The REEB Ranch/Bike Farm team envisions creating a world-class biking destination for the whole family at the site, which will offer a bike park and direct trail access to Dupont’s miles of single track.

Cycling has always been a huge part of Oskar Blues’ culture and was a huge reason that soul-founder Dale Katechis chose Western North Carolina as the home for a second brewery. “Western North Carolina rings true with the same eclectic mountain energy that inspired Oskar Blues to put Dale’s Pale Ale in a can,” Katechis says.

The name REEB Ranch pays homage to REEB Cycles (http://www.reebcycles.com), Oskar Blues hand-made bike company based in ColoRADo. A stable of demo REEB Mountain Bikes & Dirt Jump rigs are available at the REEB Ranch.

Oskar Blues 2“It’s important to us to keep that trail-side camaraderie in the community,” Katechis says. “We’ve been able to integrate our passions of the brewery, farm, restaurants and REEB Cycles into much of what we do–the Oskar Blues REEB Ranch continues that effort.”

Oskar Blues has kept a grassroots, hands-on feel with ColoRADo projects such as REEB Cycles and the Hops & Heifers Farm, which provides home-grown beef, pork and vegetables to four Oskar Blues restaurants, including a new CHUBurger at Coors Field in Denver. The Oskar Blues REEB Ranch continues that grassroots path in Western North Carolina.

Construction on the REEB Ranch bike park has already begun, and rides from the property will start rolling soon.

The ranch creates a ride-in, ride-out experience with direct Dupont State Park single-track access, pump track sessions, dirt jump progression lines and post ride beers alongside the swimming hole. On-site lodging includes a 1940s cabin at the base of two 43-foot waterfalls and an apartment on the top floor of a venue-perfect barn, while tent camping is also available.

Oskar Blues 3“Whether it’s brewing beer, building bikes, or creating one of the East Coast’s most impressive bike parks, Dale likes to dream big and enable big dreams for his partners,” Smith says.

Oskar Blues 4For the past two years, Oskar Blues has offered the Oskar Blues Ordeal bus tours for a backstage view into all Oskar Blues ColoRADo locations including the brewery, farm, restaurants & bike company during the Great American Beer Festival in the fall. Check out a chance to win a trip to the 2014 Oskar Blues Ordeal (ColoRADo) by signing up & recycling at http://www.obordeal.com/.

Oskar Blues Brewery celebrates 2012 with ten-year anniversary of Dale’s Pale Ale, 52 % increase in sales and new brewery

Colorado-based Oskar Blues Brewery, the first craft brewery in the country to brew and can craft beer in November 2002, continued its explosive growth posting a 52 percent increase in sales/depletions and 49 percent increase in revenue in 2012, outpacing industry growth by nearly 40 percent.

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Oskar Blues’ continued growth is a result of $4+ million in improvements to its Longmont, CO facility in 2012.  The expansion included 14 additional 200-barrel fermenters and two 400-barrel bright beer tanks which allowed the brewery to go from 59,000 barrels of beer in 2011 to 85,750 BBLs in 2012.  In addition, the Tasty Weasel taproom (Best Taproom: 5280 & Westword Magazines) in Longmont, CO underwent extensive renovations earlier in 2012 resulting in a new patio and additional production space.

The increased capacity catapulted Oskar Blues to one of the three “Biggest Momentum Gainers” on the Brewers Association annual Top 50 Craft Brewers List this past spring and grabbed them the Denver Business Journal’s “Fastest Growing Private Companies” in August.  It also allowed Oskar Blues to expand distribution to new markets for the first time in four years.  The markets: Chicago, Ohio, Northern Kentucky and founder Dale Katechis’ home state of Alabama each established the largest craft beer launch in territory history topped with 14,000+ case equivalents during the first week in Ohio.

The Colorado brewery also installed a new canning line capable of filling 300 cans per minute.  This allowed the company to introduce 16oz cans of Deviant Dale’s IPA and G’Knight Imperial Red IPA while being the first American brewery to offer beer drinkers a 19.2oz. Imperial Pint can.  Oskar Blues celebrated the 10 year CANiversary of Dale’s Pale Ale by launching the original craft beer in-a-can in the 19.2 oz. Imperial Pint can package during this year’s Great American Beer Festival.  The package is available across the country for 2013.

In addition, Oskar Blues became the first craft brewer to introduce Ball Corporation’s 16oz. Alumi-tek resealable can this year at the Craft Brewers Conference by debuting “CHAKA Belgian-Style Ale”, a CANlaboration with Sun King Brewery from Indianapolis.  Since that debut, they have used the Alumi-tek can for another CANlaboration with Sun King, a hoppy brown ale called “The Deuce”.  They are also canning and distributing their own B.Stiff and Sons Old Fashioned Root Beer in the innovative package.

Oskar Blues keeps employees healthy with an “In the Core” workout program 3 times a week with a personal trainer, massage twice a week and Yoga once a week.  The outdoor centric company also hosts a running club and group bike rides throughout the year.  In 2012, Oskar Blues instituted a 6% matching 401K program and provided employees 100% health care coverage, offerings that earned them the Denver Post “Top Workplaces Award”.

The accomplishments of 2012 became a springboard for 2013 when, in December, Oskar Blues began brewing at its new brewery and taproom in Brevard, NC.  The brewery plans to include a separate restaurant and live music venue in the small town as well.  The addition of the 30,000 sq. foot Brevard brewery will expand overall brewing capacity to nearly 130,000 barrels in 2013 and allow the brewery to enter additional markets.

“We continue to have as much fun as we CAN to enjoy this ride” said Katechis. “I am proud of our team as we celebrated the 10th anniversary of Dale’s Pale Ale and we look to include Pisgah, NC singletrack as part of the Oskar Blues backyard.”  The fun includes two award winning Colorado restaurant locations (Grill & Brew, Home Made Liquids & Solids), Bonewagon food truck, Hops & Heifers Farm, REEB Cycles www.reebcycles.com (Outside Magazine’s Top 9 Mountain Bikes of Spring 2012) and the upcoming March opening of CHUBurger www.CHUBurger.com in Longmont, CO.