Tag Archives: food

‘Tis the Season for New Belgium’s Frambozen

Frambozen Bottle and GlassWhether the holidays bring sunshine, rain or crisp white snow, New Belgium Brewing’s Frambozen has a place on the table. Celebrating its twentieth birthday, Frambozen is one of the few beers released annually by New Belgium, and is named after the Flemish word for raspberries.

In line with the season of tradition, New Belgium annually sends delegates to the Pacific Northwest to select freshly picked raspberries and oversee the process of turning them into a pure juice that the brewers use in fermentation.

Frambozen pops with fresh tart raspberries and is backed by nutty, chocolate and caramel malts. It has 6.5 percent ABV.

“After all these years, Frambozen continues to be a holiday tradition because its flavors pair so well with decadent and delicious meals that bring people together,” said New Belgium Assistant Brewmaster Grady Hull. “It’s only available through the Thanksgiving through New Year season, but it’s always a hit and why we’re excited to celebrate two decades of brewing this one.”

Frambozen is available in most New Belgium markets through January and pricing varies by location. For food pairing ideas, to learn more about the beer, and to find it near you, visit http://bit.ly/aidK2G. You can also follow New Belgium on Facebook athttp://www.facebook.com/newbelgium and Twitter (@NewBelgium) to get the latest on New Belgium brewery and beer news.

Stella Artois bringing cider to the U.S. market

Stella Artois does not sell a cider in Belgium, but given the growing U.S. market for the beverage, parent company Anheuser-Busch is introduced using Stella’s cache to roll out a European-style variant. 

Stella Artois, the best-selling Belgian beer in the world, is introducing Stella Artois Cidre to the surging U.S. cider market.

Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions. Initially it will be available in 26 U.S. states, with further expansion possible in 2014. Sales to retailers begin on May 13.

Adam Oakley, vice president of import, craft and specialty brands at Anheuser-Busch, said the cider category is seeing 110 percent growth in the United States, and this new brand helps to meet the growing demand for premium ciders with a more complex taste profile.

“Stella Artois Cidre is designed to be savored and is very different from sweeter, domestic U.S. ciders,” Oakley said. “Stella Artois Cidre has the potential to change people’s perceptions of cider here, offering a refreshing alternative to white wine.”

With the U.S. cider market seeing triple-digit growth, it has become one of the fastest-growing beverage categories in the United States. Early growth in the category was driven primarily by sweeter domestic ciders; this has been balanced of late by a consumer demand for drier, premium European-style ciders. Stella Artois Cidre represents the finest of the latter category.

“Cider drinkers are now approaching cider with a sophistication similar to that of wine drinkers,” said Marc Stroobandt, a Belgian master sommelier. “To capture their interest, ciders certainly need to be refreshing and savory, but people also want something a little more complex and distinct, which Stella Artois Cidre offers.”

Stroobant said that similar to white wines, drier ciders such as Stella Artois Cidre are designed to be savored and pair well with chicken, fish and a broad selection of cheeses, including Camembert-style cheeses, English cheddars, semi-firm cheeses such as Gruyere and washed-rind cheeses. Stella Artois Cidre’s tart profile also balances well with Asian and spicy foods and light salads.

Stella Artois Cidre will be fermented in Baldwinsville, NY, using apples picked from wine-growing regions in North and South America. At 4.5 percent alcohol by volume (ABV), Stella Artois Cidre is available in two packaging configurations: four-packs of 12-ounce bottles and single, 24-ounce bottles.