Tag Archives: New Belgium Brewing

New Belgium Teams up with Old Belgium for 2016 Lips of Faith Offerings

As part of its 25th anniversary celebration New Belgium Brewing is going back to its roots to pair up with four Belgian Breweries for its 2016 Lips of Faith portfolio. Lips of Faith offers quarterly beers that push the envelope on flavor, process and ingredient.

Transatlantique Kriek
This year started with the re-release of Transatlantic Kriek, New Belgium’s longest –running collaboration project since 2003’s version with Frank Boon. Transtalantic Kriek is a tart cherry lambic brewed for the second time with Oude Beersel brewery in Beersel, Belgium. Oude Beersel starts with a true spontaneously fermented cherry kriek and then New Belgium blends that base beer with 25 percent sour Felix from its wood foeders and 25 percent golden lager. The result is a beautifully balanced kriek beer, New Belgium’s first true sour collaboration, with plenty of pucker power, a tart cherry snap and wonderfully dry finish.

Transatlantique Kriek is 8 percent ABV and is available throughout 2016 in 22-oz. bombers and on draft.

Lips_of_Faith_Hof_Ten_Dormaal_4_Pack_Side_Perspective.jpg copyHof ten Dormaal Golden Ale
Hof ten Dormaal debuted this April in 12-oz four-packs, marking a packaging first for Lips of Faith beers, which were formerly found only in bombers and on draft. This beer is a collaboration with the Jannsens family, which runs Hof ten Dormaal in Tildonk, Belgium, pairing Old World ingredients with new world innovation. The Jannsens provided their Belgium yeast strain, giving delicate pear, banana and clove notes to the beer. Spelt, malted sunflower seeds, and wild carrot herbs provide a nutty, bready and grassy wash. Add in Saaz and Mosaic hops and you have spicy, tropical accents and a taste of the Belgian countryside in every sip.

Hof ten Dormaal is 7 percent ABV, 20 IBUs, and is now available in 12-oz four-packs and on draft. To learn more about the collaboration check out Hof ten Doormaal Collaboration, which includes a behind-the-scenes video on making this golden ale.

Lips_of_Faith_De_Koninck_4_Pack_Side_PerspectiveDe Koninck Flowering Citrus Ale
De Koninck Flowering Citrus Ale, a collaboration with Antwerp, Belgium’s historic De Koninck Brewery, will release this summer. This beer will offer a pop of key lime and lemons. The fragrance of hibiscus, rose petals and strawberry-tinged Mistral hops will make it the ideal beer for soaking in summer days.

De Koninck Flowering Citrus Ale is 7.4 percent ABV, 30 IBUs, and will be available in four-packs and on draft June 20, 2016.

LOF_Anne-Francoise_Perspective_MAnne-Françoise Spiced Dark Strong Ale
The final beer in this Belgian-collaboration series is a spiced dark strong ale. Deep into Belgium’s Forêt d’Orval two brave brewmasters—Orval’s first female brewmaster Anne-Françoise Pypaert and New Belgium’s Peter Bouckaert—crafted Spiced Dark Strong Ale. They brought spruce tips and medium-toasted American oak to this brooding chocolaty beer, and then wove deeply herbal French Sprisselspalt and spicy Liberty and Willamette hops into the mix. A dash of grains of paradise offers a beam of citrusy light.

Anne-Françoise Spiced Dark Strong Ale is 9.5 percent ABV, 25 IBUs, and will be available in four-packs and on draft October 3, 2016.

To find any of these beers near you, use the New Belgium Libation Location tool: NewBelgium.com/Beer/Finder or download New Belgium’s Beer Modeapp.

For more information about New Belgium Brewing, visit NewBelgium.com. You can also follow New Belgium on Facebook at Facebook.com/NewBelgium and Twitter @NewBelgium.

New Belgium’s Botanical Imperial IPA blossoms with Spring flavor

botanical-imperialUsing the fresh aroma of the spring landscape as inspiration, New Belgium Brewing’s Botanical Imperial IPA uses a blast of essential oils from backyard botanicals. Basil, sage and juniper help create the freshest IPA around, with Bravo, Cascade, Sterling, and Willamette hop varieties delivering a potent hop punch.

“The essential oils intensify the citrusy, herbal and spicy hop flavors,” noted Ross Koenigs, New Belgium Pilot Brewer. “The idea for a botanical IPA came from our love of both IPAs and gin. So back in 2014, we had our hop chemist run a bunch of gin botanicals alongside different hop varieties and then we started beta testing how those different herbs and spices played with the hops. The result offers notes of citrus, pine, wood, cedar, mint, and a little spice.”

Botanical Imperial IPA comes in at 8.5% ABV with 85 IBUs. It is available on draft now through mid-April. To learn more about the science behind it, check out – https://youtu.be/A94BufiDIyY.

Botanical Imperial IPA
Malts: Pale and Caramel
Hops: Bravo, Cascade, Sterling, and Willamette
ABV: 8.5%
IBU: 85
Draft Only

To find it near you, use the New Belgium Libation Location tool: NewBelgium.com/Beer/Finder or download New Belgium’s Beer Mode app.

New Belgium Brewing adds Slow Ride Session IPA to year-round line

New Belgium Brewing knows kicking back and relaxing with a session beer is about as good as it gets and the brewery’s new year-round release, Slow Ride Session IPA, offers the perfect easygoing companion. This IPA satisfies any hop lover’s craving while coming in at a sessionable 4.5 percent ABV and 40 IBUs. Slow Ride is available in bottles and on draft across New Belgium markets and it will debut in cans this March.

Slow Ride starts with a pour of sheened gold and white, fluffy foam. A blend of eight hop varieties twist together fruity scents of lemon, peach, lime and grapefruit for a tropical aroma. Target, Cascade, Nelson Sauvin and Centennial hops are added to the boil and Mosaic, Simcoe, Amarillo and Citra are featured in the dry hop process. Pale and caramel malts balance a sweet, yet clean, start with a hoppy bitterness in the back.

“The fun part about making this beer was balancing eight different hop strains into something smooth, bold and sessionable,” said New Belgium Assistant Brewmaster, Grady Hull. “We pitch Cascade, Target, Nelson Sauvin and Centennial hops in the kettle and we dry hop with Mosaic, Simcoe, Amarillo and Citra. It’s amazingly flavorful, and it still comes in at 4.5% abv.”

To encourage people to slow it all down, starting in February, New Belgium will celebrate Slow Ride by highlighting slow motion antics of its faithful beer fans. Those who submit videos of their IPA adventures in slow motion via Twitter, Vine, Instagram and Facebook using #GoSlowMo will have a chance to win New Belgium swag and ultimate bragging rights. Don’t have slow motion camera capabilities? Don’t worry, go ahead and act it out. Fans can also win prizes signing up for New Belgium’s Grand Cru Rewards program at NewBelgium.com/GrandCru. For more Slow Mo fun, check out promos and events using New Belgium’s Beer Mode app.

To find New Belgium beers near you, use the New Belgium Libation Location tool: http://find.beer. Pricing varies by location.

For more information about New Belgium Brewing, visit www.newbelgium.com. You can also follow New Belgium on Facebook at https://www.facebook.com/newbelgium and Twitter @NewBelgium.

New Belgium’s Wintertime Favorites Return

With the first snowfall already arriving for some, it’s starting to feel more and more like winter, which means the return of beloved cold-weather favorites from New Belgium Brewing. Accumulation White IPA and 2° Below Winter Ale can be found on shelves now, with Frambozen arriving November 11. This year marks Frambozen’s twenty-first birthday. Frambozen is one of the few New Belgium special release beers to return every year and Accumulation and 2° Below are joining the ranks as festive favorites.

Accumulation White IPA is all about the hops and the wheat. This beer pours an unfiltered white-gold tone as a snowy head drifts atop. Mosaic and Amarillo hops offer an unmistakable tropical aroma. This white IPA is a counterpunch to the traditional practice of brewing dark beers for winter and offers hops that create a nice, bitter balance against soft peach and citrus flavors. Accumulation drinks like a proper American-style IPA, despite its wheat beer appearance and creamy, refreshing notes. Accumulation is available now through January 2015 and comes in at 6.2 percent ABV and 55 IBUs.

Illustrating New Belgium’s love for Belgium-style brewing, 2° Below Winter Ale brings a bright, warming blast of Sterling and Liberty hops with tawny-roasted malts making it the perfect beer after a long day on the slopes. This beer is dry-hopped during fermentation, creating a rosy, floral nose with a hint of pepper spice and estery undertones. Pushing the beer into a final, nearly freezing state brings out a brilliant clarity in the pour. 2° Below is 6.6 percent ABV and 33 IBUs, and available now through January 2015.

Frambozen_12oz_Bottle

For Frambozen, the brewery’s unique Raspberry Brown Ale, it’s a milestone year as the beer turns 21. Named after the Flemish word for raspberries, Frambozen pops with fresh, tart and fruity complexity, backed by nutty, chocolate and caramel malts. New Belgium takes great care in its raspberry selection for this beer – per tradition, the brewery sends delegates to the Pacific Northwest to select freshly picked berries, which then become pure juice that is used during the fermentation stage. Frambozen is 6.5 percent ABV. It is available from November 11 to January 2015.

To find New Belgium beers near you, use the New Belgium Libation Location tool: http://www.newbelgium.com/beer/locator.aspx. Pricing varies by location. For a look at New Belgium’s year-round portfolio, visit http://www.newbelgium.com/Beer/year-round.aspx.

New Belgium’s Tour de Fall is Tour de Fat in a bottle

New Belgium Brewing’s new fall seasonal, Tour de Fall,  celebrates Tour de Fat, the brewery’s traveling festival of bikes, beer and bemusement. As the ten-city tour begins the second half of the 2014 schedule this American-style Pale Ale will also hit the road and be available in New Belgium markets across the country through October. At six percent ABV and 38 IBUs, this beer is a go-to for the fall. Pale malt, chocolate rye and caramel add a slight bitter-sweet flavor and a red hue to the pour. Hops dominate its aroma with pine, floral, tangerine, lemon rind and tropical fruit notes.

“This well-balanced, crisp beer is perfect for fall,” said New Belgium Assistant Brewmaster, Grady Hull. “It’s not spiced like a lot of other fall beers, instead, Tour de Fall is dry-hopped with two different hop varieties, making it refreshing, light and easy to drink.”

Tour de Fall is available in 12 oz. bottles and on draft. Pricing varies by location.

In addition to Tour de Fall, this fall New Belgium brings back Saison Harvest Ale in the new Fall Folly Packs. In the Can Folly Packs1554 Black Lager, is joining the mix – its can debut. Last year’s Pumpkick Pumpkin Ale will also be available in limited release.

harvestsaison_l
 
To find New Belgium beers near you, use the New Belgium Libation Location tool: http://www.newbelgium.com/beer/locator.aspx.
 
For more information about New Belgium Brewing, visit www.newbelgium.com. You can also follow New Belgium on Facebook athttp://www.facebook.com/newbelgium.com and Twitter @NewBelgium.

New Belgium Brewing announces distributoion partners in Kentucky

New Belgium Brewing has signed contracts with ten wholesalers in the state of Kentucky and is slated to open that market once its second brewery in Asheville, NC, comes online in late 2015. Earlier plans had New Belgium opening Kentucky and Hawaii in 2014 but robust sales and capacity constraints have pushed plans back until new capacity is complete. New Belgium’s KY network is as follows:

1.       Eagle Distributing Company -AB
2.       Golden Eagle Distributing, Inc. -AB
3.       J.B. Distributors, Inc. -AB
4.       Bud of Owensboro (Hand Family, LLC) –AB
5.       Kentucky Eagle, Inc.-AB
6.       Perry Distributors, Inc. – AB
7.       River City Distributing – M/C
8.       Smith Brothers Distributing Company –AB
9.       Stagnaro Distributing – M/C
10.    Edward Utley Jr., Inc. –AB

“We’ve been starting the distributor selection process earlier than in the past,” said New Belgium Brewing’s Sales Co-Pilot, Brian Krueger.  “This allows us plenty of time for planning so that we can really hit the ground running when we open these new territories. Kentucky has been on the horizon for a while now so we’re excited to be moving on to the next stage.”

Dates for distribution will become firm closer to completion of New Belgium’s Asheville facility some time in late 2015. Kentucky will be New Belgium’s 38th state of distribution.

New Belgium and 3 Floyds Unearth an Old Polish Craft to Create Grätzer

3 Floyds, a small brewery in Munster, Ind. with a big reputation, and New Belgium Brewing, the third largest craft brewer in the U.S., have partnered to create Grätzer. This bold-flavored ale brings back to life the long-buried Grätzer style from Poland, which primarily uses oak-smoked wheat. This collaboration beer also incorporates Midnight Wheat malt, which provides a mild sweetness. It pours pure black and has a subtle, spicy note from Polish Lublin Hops. At 4.5% ABV and 30 IBUs, Grätzer is sessionable and has a nice, light body, despite its dark appearance.

“The beer turned out really refreshing and the tartness complements the smoke and makes the whole drinking experience harmonious,” said Chris Boggess, Head Brewer at 3 Floyds. “We’re also excited about the label art. We tried our best to push for some gruesome artwork and the label is pretty brutal – gooey brains and zombies!”

“We definitely had a fun time partnering with them to create Grätzer,” said Lauren Salazar, New Belgium’s wood cellar manager and sensory specialist. “3 Floyds is in the heart of the Midwest and although they have limited distribution they are known far and wide for some amazing beers, so it was an honor to partner alongside them.”

Grätzer is available now through September, while supplies last, in 22-ounce bombers and on draft.

To find New Belgium beers near you, visit the libation locator at http://www.newbelgium.com/beer/locator.aspx.

New Belgium’s summer “Fat Tire Experience” campaign celebrates unexpected pairings

New Belgium Brewing launches its 2014 ‘Pairs Well with People’ summer campaign this week, which highlights the Fat Tire Experience. The campaign has a mix of TV spots, digital videos, hidden talent discovery, story sharing and weekly prizes. The campaign runs now through Labor Day 2014.

The TV spots celebrate bicycling’s “underground” scenes from bike jousting to junkyard cyclocross racing and even Fat Tire-loving Chopaderos with surprises of their own. To see the spots visit NewBelgium.com/FatTireExperience.

“This year’s Pairs Well with People really showcases summertime communal fun and the bike communities who have long championed Fat Tire,” said Melyssa Mead, creative director at New Belgium Brewing. “They may live right at the edges of mainstream bike culture, but they’re also really innovative risk takers you’ll remember. Through our site and social channels we’re inviting everyone to experience unconventional bike tales, to meet up with us at summer events, and to take advantage of the many opportunities to win.”

Social Media and Website Elements
Discover Hidden Talents
By answering a few basic questions about (“I’m happiest with a _______ in my hand,” “My spirit animal is a __________” or “You’ll never catch me wearing ________”), New Belgium will pair you with a Fat Tire experience. Some examples include bike jousting, cyclocross or bike dancing.

Embrace a Round of Bike Jousting
The Fat Tire Experience brings bike jousting to mobile phones through a fast-paced, multiplayer game, which users can download for Android or iOS. The game puts players in the bike seat to play against friends.

Read Inside Stories from Outsiders
New Belgium will collect and share stories about groups of interesting people finding unconventional uses for the bike while following their passion.

Win the Fat Tire Experience
For those who want to win prizes, all they have to do is create or log into their existing New Belgium account and read, download or share Pairs Well with People content with their networks. Doing this will give them opportunities to win plenty of cool prizes from coolers and Hydro Flask growlers to the grand prize: a chance to ride with the Chopaderos and be a VIP at Tour de Fat 2014 in San Diego.

To check out the campaign, play some bike jousting and see first-hand what this year’s Pairs Well with People campaign is all about check outhttp://www.newbelgium.com/FatTireExperience.

New Belgium donates 100% of California Route’s profits

California Route, the collaboration organic lager between New Belgium Brewing and Patagonia Inc. raised $23,055. The money went to flood recovery efforts in Larimer County, Colo., which is home to New Belgium Brewing and where devastating floods caused extensive damage last September. One hundred percent of the special edition brew’s profits went to the United Way Long-Term Recovery Fund for Larimer County Floods.  
 
“So many of our neighbors are still suffering from the Larimer County flooding last fall, and this gift will go a long way to helping these families find stability again,” said Gordan Thibedeau, President & CEO of United Way of Larimer County. “The Long-Term Recovery Group is working with flood survivors every day to address their ongoing needs for rebuilding their homes and lives after this devastating disaster. This donation will make an incredible difference for these recovering Coloradoans.”
 
California Route was a great success, and sold a total of 7,937 cases across 17 states and the District of Columbia. Almost half of all sales came from Colorado (46%), with 23 percent of all cases sold in Fort Collins. The next two top-selling states were North Carolina and California, each with 640 sold cases, or 8 percent of all sales. With Colorado and Larimer County a clear recipient of most sales, the donation made sense to stay in New Belgium’s hometown.
 
“What’s incredible is how many people stepped up to help. With almost half of sales coming from Colorado this was a great case of neighbors helping neighbors in need,” said Bryan Simpson, New Belgium’s PR Director. “Many of us at the brewery were either personally affected by the flooding or knew people who were, so donating all the profits of California Route to help with the relief efforts just made sense.”
 
Patagonia approached New Belgium with the idea of a beer collaboration in order to celebrate its 40th anniversary, and played a key role throughout the development of the beer, which came out in November, 2013. California Route organic lager was canned for adventure and, consistent with Patagonia’s long-standing commitment to organics, the beer was brewed with certified organic ingredients.
 
For more information on New Belgium Brewing, visit www.newbelgium.com.

New Belgium to break Ground on East Coast facility on May 1st

New Belgium Brewing is officially breaking ground and starting construction on its second brewery—a 133,000 SF brewery and tasting room. At full build out, New Belgium will brew 500,000 barrels annually and support upwards of 140 jobs. The groundbreaking includes a private ceremony on May 1 and a public celebration on May 2.

“Over the last two years, we’ve really enjoyed getting to know this community and we have developed strong partnerships with businesses, non-profits, government agencies and neighbors,” said New Belgium CEO and co-founder, Kim Jordan. “We’re investing in greenways and all these amazing programs that our partners have established. We’re grateful to be part of this city and for our partnerships, and are incredibly excited to get this off the ground.”

New Belgium’s brewery and Liquid Center (tasting room) location, an 18-acre site along the French Broad River in West Asheville, was designated as a brownfield site, having a history of uses that necessitated site clean-up prior to building. New Belgium worked with North Carolina’s brownfield program to invest in and remediate the site and improve the area.

“While brownfield remediation isn’t exactly sexy work, it was important to our employee owners to improve a site from an environmental perspective,” said Jay Richardson, New Belgium’s General Manager in Asheville. “We’re rounding the corner and it’s exciting to see the site taking shape. Starting in May, we’ll see buildings going up and things will really be transformed.”

The site has a rich history in the neighborhood with many different uses in the past, including an auto salvage shop and stockyard, a location for circus performances and even auctions. The buildings on the site provided New Belgium with materials to reuse in Asheville’s brewery and Liquid Center. Those materials include: steel trusses, pine and oak beams, barn doors, metal roofing and siding, and oak flooring.

“Rather than send thousands of pounds of materials to the landfill, we worked with a great local partner salvaging wood, sheet metal and other materials to repurpose for future use,” said Richardson. “We plan to reuse about 65-85% of those elements in the new buildings and plan to find a way to make the salvaged items we don’t use available to the community.”

New Belgium became 100% employee owned in January 2013 in anticipation of bringing on new employees in Asheville. With a 93% employee retention rate, new employees at the Asheville brewery, Liquid Center and distribution center can expect to make between $27,500 and $60,000 plus benefits.

In February 2014, New Belgium announced that it secured an industrial location in Buncombe County in Enka/Candler, NC, to build its East Coast Distribution Center. The 100,000 SF Distribution Center will be built concurrently with the brewery and liquid center, and will be ready for occupancy by fall 2015. The distribution center will have room for a future 40,000 SF expansion. When complete, beer packaged in Asheville will leave the Distribution Center for distribution in the eastern U.S.