Tag Archives: San Francisco

Deschutes Brewery partners with Oregon Manifest Bike Design Project on exclusive beers

Oregon Manifest and Deschutes Brewery have teamed up to bring the best of two worlds together: bikes and beer. Oregon Manifest, a nonprofit organization that recently launched with “The Bike Design Project”– a pioneering bike design competition which partners five high-level design firms with American bicycle craftsmen to create the Ultimate Urban Utility Bike—has partnered with Deschutes Brewery to create custom beers that pair with each respective bike design. The result? The ultimate marriage of our favorite mode of transportation and favorite beverage.

Shannon Holt, Oregon Manifest co-founder said, “Oregon Manifest and The Bike Design Project are rooted in the collaborative power of design, innovation and making. Partnering with a company that is equally passionate about craft and experimentation, like Deschutes Brewery, makes this year’s competition all the more exciting. Not only will we gain what we’re sure will be five remarkable bike designs, but we’ll have specialty craft beers to go with each of them.”

Teams for the competition originate from five cycle-centric cities including:

  • Chicago: MINIMAL x Method Bicycle
  • New York City: Pensa x Horse Cycles
  • Portland: INDUSTRY x Ti Cycles
  • San Francisco: Huge Design x 4130 Cycle Works
  • Seattle: TEAGUE x Sizemore Bicycles

Deschutes Brewery brewers worked closely with each team to create a unique beer style that they felt would best represent their respective bike designs and cities. Each small batch beer will be brewed at Deschutes Brewery’s brew pubs in Portland and Bend, Oregon, and will be served at the reveal events in each competing city on July 25. Captain Lawrence Brewery is brewing the beer for the New York City team, as Deschutes Brewery beers are not yet available in New York.

 “This was a really interesting and fun process to work with the design teams,” said Deschutes Brewery’s Portland-based assistant brewmaster, Ben Kehs. “They all had their own unique style and approach to the Oregon Manifest project. We asked questions like ‘if this bike were a beer, what style of beer would it be?’ all the way to requesting a list of specific adjectives that the teams would use to describe their design. We are excited to pour the beers and show everyone what we came up with.”

Along with their ultimate commuter bike design, each team developed a label for their own paired beer. Beers will be announced every two weeks starting June 3 on social media – @deschutesbeer and @oregonmanifest.

New Belgium and Patagonia partner to create California Route Organic Lager

Patagonia Inc., the outdoor apparel company, and New Belgium Brewing are excited to announce California Route, a limited-release organic lager.

For 40 years, Patagonia has led the way in developing innovative outdoor gear and in environmental responsibility. To toast the company’s accomplishments, New Belgium partnered with Patagonia to create California Route, an organic California common-style beer. Boasting California lager yeast with subtle fruity esters and a refreshing light lager finish, California Route organic lager is canned for adventure. The beer has an aromatic blast of citrusy Cascade hops and a heavy dose of noble hallertau. The addition of organic Munich specialty malt builds complexity with hints of freshly baked bread. Consistent with Patagonia’s long-standing commitment to organics, the beer is brewed with certified organic ingredients.

“New Belgium has long admired Patagonia and it is an honor they thought of us for this collaboration,” said Bryan Simpson, New Belgium’s media relations director. “We’ve exchanged ideas and best practices over the years and most recently collaborated on the Save the Colorado campaign. Having an organic beer to celebrate four decades of Patagonia’s good work is very gratifying.”

Patagonia played a key role throughout the development of the beer, and when it came time to name the beer, California Route was at the top of the list. The name of the beer pays homage to the California Route on Patagonia’s Mount Fitz Roy. First climbed in 1968 by Yvon Chouinard, Doug Tompkins, Dick Dorworth, Lito Tejada-Flores and Chris Jones, the California Route is considered a Patagonia classic, with good rock and fun free-climbing in a wildly beautiful setting.

“When my sister, Claire, had the idea of brewing a 40th anniversary beer, the folks at New Belgium immediately came to mind,” notes Fletcher Chouinard. “Not only are they forward-thinking in their business and brewing practices, but their beers have been a go-to for our crew and customers around the country for a long time. They were great to work with and we couldn’t be more stoked about the project!”

California Route is 5.5% ABV and sold in 12-ounce cans. Pricing varies by location. California Route will be sold in the following markets: Seattle, Portland, Chicago, Boulder, Denver, Boston, NYC, Santa Monica, San Francisco, Palo Alto, Cardiff and Ventura. For more information on the beer, click here: patagonia.com/beer. This one-time, limited release will be available mid-November.